Gowalla Shuts Down
It has been three months after Facebook took over the location-based social network, Gowalla. Today, Gowalla finally gave a sign about its future: it goes offline! If you go to the Gowalla site, you will see a goodbye text saying “Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos, and lists here soon”.
According to Mashable’s interview with Josh Williams (former CEO of Gowalla), Facebook is planning to integrate the location service (like Gowalla had I assume) to the Facebook content, such as: on photo tagging, status updates, and the rest of Facebook activities. Long story short, Facebook timeline will be more detailed than before. Josh Williams now works for Facebook as part of the API (Application Programming Interface) team.
Gowalla was based in Downtown Austin, Texas; founded by Josh Williams and Scott Raymonds in 2007. The company was backed by notable investors including Greylock Partners, Alsop-Louie Partners, Founders Fund, and other prominent angel investors. In November 2010, it was reported that Gowalla had reached 600,000 users. In the same year, they also won the mobile category in SXSW 2010 Interactive Awards. In December 2010, it was clear that the company was acquired by Facebook and most of the team was moved to Palo Alto.
Well, I guess Foursquare is happy now because one rival is down!
Tagcloudgoogle wave streetview blogger yandex china ads facebook google earth ppc search engine strategies google tools research google maps mobile matt cutts adwords apple internet maps search engines tools business advertising social linkbuilding smx realtime images searchcowboys iphone news ses search engine yahoo sea social media twitter blog bing viral