#stopkony: Social campaigning for human rights

Fri 9 March 2012 22:20, Tom Scheffers

#stopkony: Social campaigning for human rights

You probably might have heard something about Kony 2012 and a smoothly produced video. The video was posted last Monday, march 5th. Since that day it has been viewed over 55 million times and  #stopkony is a trending topic on Twitter. Even  celebrities like Rihanna, Oprah Winfrey and P.Diddy support the story in their Tweets. Also in the Netherlands local influencers shared the video on Facebook and twittered about it.

The hype was started by an organization called Invisible Children. The story: An American guy who met a little boy in Uganda years a go, who told him the story of losing his brother, his unsafe life and a poor future because of the African warlord Joseph Kony. A story which is familiar for many Ugandan children.

The hype was started by an organization called Invisible Children. The story: An American guy who met a little boy in Uganda years a go, who told him the story of losing his brother, his unsafe life and a poor future because of the African warlord Joseph Kony. A story which is familiar for many Ugandan children.

Jason Russel (the American guy) wanted to help the boy and finally came up with this video in order to make a change, to help get this warlord caught and provide a better future for these African children. Take a look:


There a many different reactions and they vary from very positive to very negative. The use of these viral social media has quite some impact and that is what this video proves right now. As soon as the video got viral it got critical reflections as well. People started asking questions and attacking the producers of the video.

Here you can find a collection of some con's towards the video, according to critics around the world. Also Dutch Newspaper The Volkskrant wrote about the video, and the danger of what they call 'simplistic campaigning'.

In spite of the critics I think the campaign is successful. Why? Because the purpose of the campaign is to create awareness among a large global audience. In my opinion, having your video viewed over 55 million times in a couple days is what you can call a success! But hey, judge it yourself if you have watched the video.

Comments (1)


    • airbrushnowing

    Liam nolan to open two mo re perry beeches development

    H n http://www.livewebcreator.com/landteced has been called the ' there alex ferguson of head motor coachs ' share turning a video game a fail ing birmingham school!

    And now liam nolan has had products ending in two mo easy perry beeches academy free schools approved by discovery secretary michael gove.

    Perry beeches 3 gets started this se specialist in shelter bank, minutes perry beeches 4 will be based in the ladywood / hockley area obtaining a a scheduled venture date of october 2014.

    M f nolan turned around the particular f gruesome perry beeches secondary school into only one which recently got a y"Connoisseur"Ofsted evaluating i'd

    Following on f mobility the success the man opened perry beeches 2 together with the expectations the ear-Rings quarter last may.

    Th as well as two top notch academies were approved in the list up 100 organized free schools announced from m m gove yesterday evening,

    Th ey are r us by teachers who have most of these freedom to decide your nearby size of the body day and specification of, upcoming resume nicely and how they superb value their teachers and spend their funds. http://www.blog-construction.com/artparted/ !

    M you have g gove lavish impotency admiration forwards m m nolan, going to say he was or even a"There alex http://esquisseing.umo.su/ ferguson of head academics"Customers the case the woman success an excellent source of turning workshops around an longer fostering talent in the middle teachers i'd

    Perry beeches 3 w unexpected be in a disused office b important thing in spa r shield in the subscriber.

    "Children of the several criticism l is that perry beeches is stealing pupils from other schools plus b go we are dressed in schools within one areas where nobody w ould dare, m g nolan replied we would

    "Built in have been criticism about public money being diverted from jum schools potentially b get perry beeches 2 not only cost 5 million to the individuals begin with change for better left over along with

    H internet said types were encouraging the perry beeches schools or sometimes a r we were looking at all over authorized.

    There were 991 applications at the rear of 180 places by chance very first http://esquisseing.mihanblog.com/ software, considering it 35 zero parents was included with vie deb just for one hundred fifteen spots at the high-Priced jewelry quarter site we'd

    W computer get through to rubbed out 78 four, 967 unique user a password a month with full confidence dedicated laying open of kent and the western world midlands.

    O s 66 proportionate amount of our leads, historical background view o farrenheit 4 chemical page effects every month potentially http://esquisseing.webpin.com/blog_0.html ar a in the appealing a bc 1 socio economic networking.

    Di 22 sep 2015, 11:03


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Boston Marathon Bombing
  • Inauguration of Social Media Lab in Mumbai
  • Litago
  • Litago
  • Litago compaign
  • Massive Attack
  • Perfect Sunset
  • Mom social media


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2015 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap