Red Cross and Dell - Social Media Tagteam?

Fri 9 March 2012 18:00, Ramcy Simoons

Red Cross and Dell - Social Media Tagteam?

Sometimes I read about partnerships between company X and Y, but due to a sense of predictability or maybe lack of emerging opportunities I might absorb the information, store it somewhere in the back of my mind and move along ‘back to business’. Then again once in a while a partnership pops out of the ‘blue’ (pun intended), in this case red and blue and just leave you in ‘awe’.

I am referring of course to the recent grand opening of the Digital Operations Center (DOC) in Washington D.C., a tremendous joint inititative of The American Red Cross and Dell, labeled the first social media-based operation devoted to humanitarian relief…how about that – here’s what RC ‘s President and CEO, Gail J. McGovern (one of the top 50 most powerful women in corporate America according to Fortune Magazine in 2000 and 2001) had to say about it. 

“The use of social media during disasters has grown exponentially in recent years, and this partnership with Dell will enable us to better understand and anticipate disaster needs and help connect people with the resources they need during emergencies,” said Gail J. McGovern, president and CEO of the Red Cross. “Our goal is to become a social liaison for people, families and communities to support one another before, during and after disasters.”

Michael Dell’s 2 cents
“Social media is playing a growing role in how the public and non-profit sectors listen and respond to Americans in need,” said Michael Dell, chairman and CEO of Dell “Through Dell’s Social Media Command Center, we’ve been able to innovate and improve how we support and engage our customers. We’re excited to partner with the Red Cross to extend similar capabilities to their humanitarian relief efforts nationwide.”


  • Ability to source additional information from affected areas during emergencies to better serve those who need help
  • Spot trends and better anticipate the public’s needs
  • Connect people with a number of crucial resources like food, water, shelter or even emotional support.

Well I certainly hope that this ‘marriage’ between public and private sector - humanitarian organisations and techs will not only inspire others but more importantly save many lives!

For more info, check out the viddie…have a great weekend

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