Cool Channels from Sina Weibo
As the biggest Chinese Twitter, Sina Weibo has more than 200 million registered users. It faces lots of competition on the Weibo market. To keep the current share, the priority is to remind users continuously to use their current account and activate them.
Besides introducing more celebrities to use Sina Weibo, Sina is also working on creating new channels for the loyalty and participation of users. The most used channels are Weibo live, Weibo interview, Weibo topic, Weibo top, etc.
I selected a few interesting channels and you will know on what way that Sina Weibo retains its users.
Weibo (Sina) Live lists all the upcoming events, emphasis on the time and encourages interaction during the live broadingcasting. During the event, related celebities or the attendees will post messages, pictures, videos, explaining some terms, telling the stories and their feelings. General users can also interact with the people on site.
I listed the three as an example, for it is not just a channel to be involved and talked to the celebrities in some big event as a normal user, but also a reliable source for market research and the trend of general customers.
*Image is from cityweekend
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12 June 2013 / 13 June 2013