Ads displays when you log out of Facebook

Mon 5 March 2012 14:00, Qin Hu

After Facebook announced the news of taking care of Brands by launching brands timeline, it announced other news about logout Ads recently.

During the Facebook Marketing Conference last Wednesday February 29th in New York, it announced the plan that Ads will start popping up on mobile News Feeds as you log out of the side. Statistics also support the idea. According to Mike Hofflinger (Facebook director-global business marketing) each day nearly 37 million Facebook users click on the “Log Out” option of their account, which means the log out Ads will reach the 37 million people. in addition, the log out Ads will all originate from brand Pages and often won’t look like traditional ads, but will be based on status updates, questions and videos.

The other placements like right-hand ads on the homepage and ads within the New Feeds on desktop had been in circulation in January already.

Talking about the log out Ads, I think it might cause the dislike feeling from normal users. On the other hand, it will definitely generate favors among brands. In this case, how to deliver the message to Facebook users is very important to avoid / reduce the anti-feeling.

What Facebook has done according to this issue? It smartly transfers log out Ads into the information of stories. “Fans will engage more with you; are going you more and create little stories on top of your stories.”

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