Ads displays when you log out of Facebook

Mon 5 March 2012 14:00, Qin Hu

Ads displays when you log out of Facebook

After Facebook announced the news of taking care of Brands by launching brands timeline, it announced other news about logout Ads recently. 

 

During the Facebook Marketing Conference last Wednesday February 29th in New York, it announced the plan that Ads will start popping up on mobile News Feeds as you log out of the side. Statistics also support the idea. According to Mike Hofflinger (Facebook director-global business marketing) each day nearly 37 million Facebook users click on the “Log Out” option of their account, which means the log out Ads will reach the 37 million people. in addition, the log out Ads will all originate from brand Pages and often won’t look like traditional ads, but will be based on status updates, questions and videos.

The other placements like right-hand ads on the homepage and ads within the New Feeds on desktop had been in circulation in January already.

Talking about the log out Ads, I think it might cause the dislike feeling from normal users. On the other hand, it will definitely generate favors among brands. In this case, how to deliver the message to Facebook users is very important to avoid / reduce the anti-feeling. 

What Facebook has done according to this issue? It smartly transfers log out Ads into the information of stories. “Fans will engage more with you; are going you more and create little stories on top of your stories.”

 


  • Comments (0)
  • Social Media
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Waze
  • Boston Marathon Bombing
  • Inauguration of Social Media Lab in Mumbai
  • Facebook news feed redesing
  • Wonder app by Yandex Labs
  • Scotch Brite – wash your bill
  • Scotch Brite – wash your bill
  • Lynx’s invisible Ads – the most creative idea

Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap