Personal Info Required, What is the Future of Weibo?
Rumor said that all the Weibo accounts are required to fill in your personal information. Now it has proved to be true, and the regulation will come into force on March 16. To register as a new user on all Weibo platforms, you need to upload your ID card or passport and fill in your real name in the back end. Existing users have to register in three months, or the users can only browse, but cannot post messages.
After the news has been released, numinous of discussions for this policy. Mainly concerns on the account security, high maintenance on the platform and freedom of speech. The explanation the government gave is to create a better environment on social media, prevent the “anonymous and irresponsible spread of rumors”.
Of course, the real name on Weibo is not the solution for rumors, and may lose many active users. Though the total number of users may decrease (uncertain yet), the total amount should be quite big. No matter whether you favor it or hate, it does not affect the regular/normal marketing strategy according to previous analysis. To play the game, you have to follow the rule. Weibo can still have lots to do on business account.
For those who want to launch social media campaign in China, Weibo is still an option.
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