Nextag – smart shopping start here

Mon 27 February 2012 14:00, Qin Hu

Nextag – smart shopping start here

Price is always the driving force for most people when they are buying products and or services, especially for women and especially in difficult financial times. I think it is also the reason that many price comparison websites like for example cheapflights for flight tickets and trivago for hotel rooms are successful and so popular. As an online shopper, I used to check from site to site to find price differences for a certain product. Yep, time consuming…the sacrifice of saving money money in this case.

However, there are always smart persons everywhere. Purnedu Ojha captured this fact and founded Nextag. This website provides price comparison services.

Nextag started originally as a website where buyers and sellers could negotiate prices for computers and electronic products. However, since 2000, it has focused on another business model – comparison shopping prices. In 2007, providence Equity Partners bought a two thirds majority of the company, and after one year it was ranked as one of the fifty best websites by Time magazine

A good company is always looking for improvement and expansion, which is exactly Nextag has been doing recently. In November 2010, it acquired, and in October 2011, it announced another acquisition of thingbuzz, a real-time social shopping platform that tracks the conversation about products in the social media sphere, in a bid to socialize the online shopping experience for its users.

All these strategic moves including generating exposure by launching Facebook, Twitter, Linkedin , Google+ pages, and apps in the App Store and Android Market certainly indicate that Nextag is preparing to take their social media adventure seriously. 

Looking at the content of Nextag website, I would like to recommend its Radar function. Shoppers can use this feature to set a target price of the item you like to buy, and click to add the item to your radar and receive e-mail when the price meets your request. How smart!

Right now, the service is covering 8 countries: U.S., Australia, Canada, France, Germany, Italy, Japan and Spain. This might be complicated for people like me living in the Netherlands. Normally, I am on Nextag Germany to compare the price of the item I want to buy. When I see the comparison list, then I check the shops which are listed in the results to see which shops offer international delivery :(

Comments (4)


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