Futubra... “Twitter for housewives”

Fri 3 February 2012 10:00, Tamara Yadvichuk

Futubra... “Twitter for housewives”

On January 16th Russian internet giant Mail.ru Group launched Futubra, a Russian-language microblogging service. Two weeks into the launch it had almost 50000 users and the numbers are growing, although the initial registration hype has already passed.

The service allows you to post messages up to 200 characters and attach an image or video which appears directly in the news feed. Compared to Twitter's humble limit of 140 symbols minus the letters used by the URL if a link is attached, Futubra offers an exceptional luxury. Users can also leave comments, join interest-based groups, enter chat rooms to discuss various topics and even inform their followers that they are bored using a special 'bored' button.

However, some essential features any somewhat advanced Internet user would expect to find on a microblogging site are missing. For example, a user's profile does not contain any information other than a picture and an (optional) description. The search for users or messages is not available at all. So if you are looking for a specific friend to follow – good luck clicking through pages and pages of user names.

With its simple interface and limited options Futubra has already been nicknamed 'Twitter for housewives'. The site is still in beta though, and its creators promise to add all the necessary features soon (seeing is believing).

Russian-speaking users of Twitter will probably find it useless to switch to the new service, at least while Futubra is missing numerous convenient features they are accustomed to. On the other hand,  the Russian microblog may attract users of other Mail.ru services, such as the social media 'Odnoklassniki' (Russian for classmates) and 'Moi Mir' (my world). I will keep you posted in my next articles. For now enjoy the viddie, that's if you speak Russian..


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