Facebook:becomes a platform for parents to monitor kids
Recently, Lab42 did some interesting market research which indicated that most parents are keeping eyes on their children via Facebook. 43% of those parents even check out their pages every day.
The research was conducted among 500 social media users, and states that 92% of parents are their children’s Facebook friends, and most of them are turning to the site to monitor their kids’ interactions. According to the research, the main reasons that parents look at their children’s Facebook profile, are safety (40%) and curiosity (15%).
Parents also show their concerns about how their kids are using Facebook. 56% of parents are making sure the site is not interfering with homework, chores or other activities. Other concerns are: not spending enough time with friends and family (45%), meeting strangers (41%), bullying others (17%), and being a victim of bullying (16%).
In addition, the study told us that 72% of parents even have their kids’ Facebook passwords. Such a surprise! Be careful kids.
However, children are also checking out their parents’ Facebook pages as well. According to the research, they are almost equally writing on their parent’s wall and commenting on photos as their parents.
For most children, when you make fun of your parents for their lack of Facebook knowledge (76% children will do), you might hurt your parents feeling. 67% of parents think themselves are very proficient.
For more information, please check out the graph below:
Picture is from Lab42
Tagcloudmaps google apple yandex europe viral a4uexpo funny video search privacy searchcowboys indonesia streetview business mobile social media china russia spain baidu advertising adwords google earth gmail news website search engine google wave ads sea google maps google tools android twitter social matt cutts event ppc research