Love is the new like..?
Last week I was listening to some fresh new music and I became curious, so I Googled the artist and ended up liking it’s FB artist page. That’s where I discovered something new (for me): Tracks.by
A Facebook application designed for social media marketing and content distribution which allows artists to build their own businesses. You might think what’s so special about that? True, there are other apps available already, for example Bandpage by Rootmusic. But there is a smart difference!
Most fangate applications just want you to like a page and then you’ll get ‘exclusive’ content. A quick way to get more reach. But what happens then? Here is where tracks.by comes in: The ability to ‘love’ an artist. A special button in the custom FB tab. By clicking you give the artist permission to let him/her send you direct updates on new music and/or videos by mail. A more direct way to interact with fans! This feature is very smart, in a world where more and more companies and people are battling for more likes on their FB page. In my case, this results in an information overload.
Since I’m into music a lot, I try to follow as much of my favorite artists/dj’s by liking them on FB. Nowadays the problem is that I like so many pages, sometimes I can’t see the forest for the trees anymore. Tracks.might have solved this problem in a smart way and still uses the viral power of FB!
So, get liked, loved AND Viral. Read more here.
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