If I Die – a funny app for you to say your last words

Sun 8 January 2012 18:31, Qin Hu

If I Die – a funny app for you to say your last words

In the social media booming generation, many companies have made their fortune developing apps. I have introduced many interesting and successful apps before on SearchCowboys, and today I have found another one. It has a “scary” name called If I Die. It is a Facebook app which makes sure that your last words and final messages can be posted to your friends years after you passed away. Yep, your Facebook profiles will not die in the same way you do.

Are you wondering how it works right now, the same question I have thought before? Here is the answer. After the app -- If I Die -- has been installed, you can choose three “trustees” in your Facebook friends list to verify your death. These “trustees” will be charged for the verification. As this app’s user, you can record videos or write Facebook posts to be published posthumously. These messages will be published all at once to your Facebook wall or released according to a designated schedule, as long as your trustees confirm your death. So be careful about choosing trustees!

Maybe it is kind of weird to start recording farewell messages, but the idea behind this app is that nobody really knows when death will come. “We all have things to say and don’t necessarily have the audience with the patience to hear us,” says Eran Alfonta, the app’s co-founder and CEO of Willook.com “Actually, we all want to leave something behind, we all want to leave a stamp behind us.”

The idea of this app came to Alfonta with a story. His two married friends traveled to Italy without their children and narrowly escaped a huge car accident. When they stopped at the side of the road, drank water and relaxed, they started to think what would happen to their kids if something really had happened to them. So Alfonta was asked by them to create a website where they could record something secret for their kids, and the records would only be sent if they died.

Leaving posthumous messages is not strange, and Facebook can replace pen and paper or a recorded video in social media times. It often happens that a letter is not delivered or remains unread in a desk, but If I Die makes sure a message reaches its destination acoording to a designated schedule.

“Right now, If I Die only publishes to a user’s public profile. However, the team is working on features to allow for discrete messages and even messages that can be sent to people not on Facebook. The public postings will be free to use, though the discrete messages will work on an annual subscription model.” Alfonta says.


Comments (21)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Waze
  • Boston Marathon Bombing
  • Inauguration of Social Media Lab in Mumbai
  • Facebook news feed redesing
  • Wonder app by Yandex Labs
  • Facebook goal: global domination
  • Facebook goal: global domination
  • Litago

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2016 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap