CIO Day –a good lesson for all CIO’s
I was so glad to participate in CIO Day 2011, which was held in Noordwijkerhout Netherlands on Tuesday 15th November. “Me, Myself and I 5” was a quite interesting slogan, and I5 stands for “Information, Intelligence, Inspiration, Innovation and Interaction”. During the event, it mentioned that end-users and internal customers are becoming more and more “IT-savvy”, which in many cases leads to a policy of tolerance towards advancing trends such as cloud computing, mobile technology, social media and so on.
Talking about social media, it has been hot for years. Facebook, Twitter, Google+ are social media sites which most people are familiar with. This year, 2011, Facebook was even elected into the list of BrandFinance Global 500 for the first time in 7 years.
According to Fall 2011 Attitudes and Outlook Survey, most SME entrepreneurs who have took advantage of social channels are reaping huge rewards. They are responding to customers’ desire by actively “listening” to them, for instance on Facebook, Twitter, LinkedIn and company websites.
In addition, Facebook is being used for promotional purposes, interaction, and increasingly becoming a serious sales channel. Last Monday, Heinz started to sell its new Heinz Ketchup blended with Balsamic vinegar exclusively on its Facebook Page. I really like the Heinz idea and I believe social media can do more for businesses.
“For all entrepreneurs, my advice to you is to follow the trend and change” said by the former Minister of Finance, Wouter Bos, in the kick off session of CIO Day. In my opinion, it is time for enterprises to think about how to use social media efficiently and wisely, DON’T wait until it is too late!
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