Google+ Pages – the power of search
The news probably about Google+ Pages was one of the most popular topics for businesses this week. I totally agree that Facebook Pages are more attractive at this moment compared with Google+ Pages. Some people even call it Google’s version of Facebook fan pages. However, Google+ for business still has some standout points.
Google offers a shortcut feature for its pages on Google searching, which is also called Direct Connect. If you want to search a company page, all you need to do is type a “+” first and then a company name, such as “+Pepsi”. See the picture below-Pepsi’s Google+ Page comes up. Furthermore, if you only type “+P” into the search box, a list of Google+ Pages with “P” will be displayed as well. Here are 4 results in the picture, but surely, there will be more in that list soon.
I like this feature a lot, and think it brings a high exposure rate for some small and unknown companies. In this case, if my company name has a letter “P” and it is on Google+ Pages, when people type “+P” they will see my company in that list although they just want to check Pepsi’s Page.
In addition, Facebook and Twitter have been largely closed-wall gardens, a member only type environment. On the other hand, the search engine itself – Google – is always open to anyone. You don’t need to be a member of Google+ in order to visit Google+ Company Page. Isn’t it great?
Besides, there is also much expectation about Google+ Pages. Google owns YouTube, and those videos have already been embedded on personal Google+ account. You can imagine that the same feature will be shown on Google+ Pages soon too.
I guess with the popularity of “localized” function, Google+ Pages can also be built into Google Maps results. Of course, we cannot miss Google’s Android mobile OS. It is possible that Google+ Pages get wrapped into location-based services, which can help fans find the companies nearby their location.
"With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned."
Tagcloudeurope research website marketing realtime search engine strategies google tools linkbuilding images seo street view google wave london tools apple interview gmail video a4uexpo indonesia privacy internet social maps streetview smx facebook social media blog adwords event news advertising iphone youtube twitter search android ses browser