Google+ Pages – the power of search

Sun 13 November 2011 17:16, Qin Hu

Google+ Pages – the power of search

The news probably about Google+ Pages was one of the most popular topics for businesses this week. I totally agree that Facebook Pages are more attractive at this moment compared with Google+ Pages. Some people even call it Google’s version of Facebook fan pages. However, Google+ for business still has some standout points.

Google offers a shortcut feature for its pages on Google searching, which is also called Direct Connect. If you want to search a company page, all you need to do is type a “+” first and then a company name, such as “+Pepsi”. See the picture below-Pepsi’s Google+ Page comes up. Furthermore, if you only type “+P” into the search box, a list of Google+ Pages with “P” will be displayed as well. Here are 4 results in the picture, but surely, there will be more in that list soon.


I like this feature a lot, and think it brings a high exposure rate for some small and unknown companies. In this case, if my company name has a letter “P” and it is on Google+ Pages, when people type “+P” they will see my company in that list although they just want to check Pepsi’s Page. 

In addition, Facebook and Twitter have been largely closed-wall gardens, a member only type environment. On the other hand, the search engine itself – Google – is always open to anyone. You don’t need to be a member of Google+ in order to visit Google+ Company Page. Isn’t it great? 

Besides, there is also much expectation about Google+ Pages. Google owns YouTube, and those videos have already been embedded on personal Google+ account. You can imagine that the same feature will be shown on Google+ Pages soon too. 


I guess with the popularity of “localized” function, Google+ Pages can also be built into Google Maps results. Of course, we cannot miss Google’s Android mobile OS. It is possible that Google+ Pages get wrapped into location-based services, which can help fans find the companies nearby their location. 

According to Vic Gundotra, senior VP of engineering, the expectations could possibly become true. He wrote:

"With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned."


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