The revenue models of Chinese SNS websites-Part 2

Fri 19 August 2011 15:38, Qin Hu

The revenue models of Chinese SNS websites-Part 2

Let's continue to talk about the revenue models of Chinese SNS websites, there are 3 models left.

1. Membership fee
Almost all SNS websites are registration-free. However, some SNS websites which target high-end business people charge membership fees, such as Tianji. It was bought by Viadeo in March 2009, and conducts the same “three-pronged” revenue model as LinkedIn, which are upgraded accounts, hiring services, and advertising. So if you want to contact anyone showing in your search results, you need to upgrade your account and pay monthly fees. Companies will be charged for getting recruitment services as well. 

Unfortunately, unlike American internet users, people in China are more sensitive to these kinds of service charges.  I'm not sure whether this revenue model can be conducted successfully in China or not. However, Tianji's CEO, Tinghan Li, is very positive about it.

 2. virtual value-added services
Many young people in China would like to spend money on decorating their own SNS accounts. For instance, they will pay for different background scenes, all kinds of game tools, or to be VIPs in order to enjoy other unique functions.

51.com, a Chinese SNS website, has gained 70% revenues from those value-added services. The average age of its users is around 21 and one third of them are university students, who have a little bit of money and want to be unique. RenRen that targets students, also charges for virtual services. Users pay RenRen for virtual money, named “Do”, in order to buy other functions or virtual gifts for friends. QQ-Zone, one of the earliest SNS websites in China, has used the revenue model, and gained 1 billion RMB (around 14,400,000) in 2008.

Screen%20shot%202.1
(RenRen charged value-added services, and payment methods are marked in red)

2007111721914940.1
The picture above presents how QQ-Zone looks like. The background scene, the App (left bottom side) and decoration (right bottom side) are all additional charged services. 

3. E-commerce
People often pay attention to some products, which their friends discuss about on SNS websites, like camera models, car brands, etc. Many SNS websites have gradually realized that fact. They have started to involve different e-businesses according to their target groups' needs. For example, if a SNS website targets white collar, then it will probably add some living information about renting, jobs, fashion, etc. By doing this, many relevant entrepreneurs would like to invest in opening virtual shops on this SNS website in order to approach those people more easily. 

So far, there are many online stores cooperating with Sina Weibo.  If you are interested in products people are tweeting, you can click through and directly go to its Sina Weibo pages or online stores. Another big online shop, Macoxlane (www.m18.com/ ), has started to cooperate with Sina Weibo as well. Users can use their Sina Weibo account directly to login on the Macoxlane website. 

For example, in my Sina Weibo stream, I saw the tweet as below. The name of the store is in the red square. After I clicked on it, I automatically went to its Sina Weibo entrepreneur page.
Screen%20shot%203.1
Screen%20shot%2011
Of course, there are many other models. Normally, some revenue models are even used together on one SNS website. However, it is important to remember that many revenue models have to be slightly adjusted according to different cultures. This is a often discussed topic, standardization and adaptation. In this case, almost every revenue model is more or less relevant with games in China, because Chinese netizens (combination internet and citizen) prefer entertainment services on SNS websites, which is different from western users. This fact also brings some development problems for the future. Again, I will talk about this later. See you!


Comments (2)

 

    • Louis Vuitton Samsung Galaxy S5 Cases
    • [website]

    After you’ve enabled Unknown Sources feature, go to the folder where you’ve saved the WhatsApp 2.12.96 APK file and install it on the Samsung Galaxy S5.

    Ma 25 mei 2015, 15:22


    • Maxine

    The artist replica handbags are fabricated up of http://www.brearcadiacove.com no beneath than canvas, denim, cow adumbrate covering etc. The archetype is absolute identical to even consecutive numbers arresting on anniversary items. You can calculation aloft all the accessories as tags, straps, etc to be aforementioned as that of the aboriginal Louis Vuitton handbags and purses. The companies into this replica accomplishment accoutrements accumulate on loading beginning styles out of the backing of the aboriginal Louis Vuitton. With anniversary fall, new styles are added to the attainable stocks of the Louis Vuitton replica bags. The replica bag accomplishment companies about accord superior articles with "guarantee" tags. So, you can say in a basis that- with artist replica accoutrements at your ancillary Louis Vuitton is not an absurd dream for you anymore. The net at this date is abounding with such artist replica handbags manufacturers. The annealed antagonism a allotment of them has kept the prices at austere controls and superior at par with excellence. So, now be accessible to http://www.lvreplica.com aggregate the calamity adulation that you are apprenticed to get from your accompany with your "Louis Vuitton replica handbags and purses". If you are the blazon of accepting that wants to attending affluent for less, or wants to accept all the air-conditioned new toys, do I accept a abruptness for you! There are abounding food on and offline that backpack replica Louis Vuitton. These watches are about exact copies to the watches that would bulk a affluence to buy. Swiss, Italian, Japanese, German, all these types of watches bulk a lot of money, but you can get them for a appealing bashful price. Watches can get appealing expensive, deceit they? Anywhere from $5,000 on up is appealing regular. And what if you just appear to buy that cast new Louis Vuitton watch, and you accept an blow of some sort. Maybe you accidentally breach the face on the watch, or your duke gets ashore on the car aperture of your Ferrari, again what? How abundant would it bulk to get it fixed? I would assumption a few thousand dollars. In this faculty it would be a acceptable abstraction to buy a replica Louis Vuitton Speedy of the http://www.cvdlipids.com aboriginal watch. Or hey if you absolutely ambition the original, buy it, but alone abrasion it if you apperceive there's no adventitious of it accepting baseborn or broken.

    Wo 12 aug 2015, 06:07

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Coke Field Marketing
  • Coke Field Marketing
  • Boston Marathon Bombing
  • Inauguration of Social Media Lab in Mumbai
  • Litago
  • Litago
  • Litago compaign
  • Perfect Sunset

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2015 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap