How to measure the influence and conversion of social media
Below is a YouTube movie that is not really new but it’s still very relevant and explains well how to measure social media. Amy Martin of Digital Royalty offers an effective way to measure the impact of social media on a brand’s popularity. She shares a propriety method and formula for measuring a brand’s online Return on Influence. Conversion of social media is reduced to three key metrics.
According to Martin, there are two key aspects when you intend to measure your social media efforts, which are quite obvious. First, establish your KPIs (key performance indicators) and second, ensure consistent efforts to measure these KPIs.
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