Social media and search: SMO in the real time age
According to UK-based PR, search and social media agency Punch Communications, “the addition of real time social media factors into results on search engines could serve to galvanize the quality of organic search”. The influence of social media on search engine results is becoming more and more prominent every day, and is likely to get even more significant in near future. News or current events are traveling across the world much quicker than ever before thanks to social media.
More and more people are making use of social networks to share their views and opinions about different events, topics or current happenings and of course news gets spread fast as well.
These days, when a news story is posted on a major website, only a few seconds later it is tweeted, bookmarked, dugg, added to Facebook or Friendfeed, etc.
On top of that, if the news story is about an event that occurred in a public place, it’s only a matter of minutes before the first images and videos are posted on Twitter or platforms such as Flickr and YouTube.
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