Guest blogging for dummies

Tue 11 May 2010 14:06, Stijn De Meyere

I’m a relatively new face on this blog, and blogged here for a while, and I thank the owners of it to have given me the opportunity to be here. I’ve been following, to my stupefaction, what has been going on here the last few days, so I wanted to talk about guest blogging. When people invite me to guest blog, I thank them. Not because I can use the exposure or links, but because they think I can add value to what they do.

It’s standard practice that the people who invite you to blog, ask for a biography that is placed at the bottom of each post you write. It contains a brief explanation of who you are and what you do. It also contains a link, sometimes two or three. The link(s) can change.

Why do people usually guest blog?

  1. For personal branding purposes
  2. To satisfy their ego
  3. To create incoming links to whatever online property they want (I guess that’s the part the readers of this blog understand most, as I suppose you’re in the SEO industry)
  4. Because they have something to sell
  5. Out of a desire to share and communicate (also known as Mother Theresa)


I’ve seen all kinds of guest bloggers come and go everywhere. Some went once they had built their personal brand to start their own thing. Some went when they had their Pagerank. That’s life. I still have contacts with each and everyone of them. That’s a lesson this old bloke learned in life: never close a door or burn a bridge for ever. 

Which brings me to what’s happening here. As far as I understand, the owners of this blog had a publisher who left the building and started a blog somewhere else. That’s life. 

After the departure of that publisher, who I don’t know personally (just his name and we once "talked" here), it seemed that life stood still a bit. A lack of communication, questions, you name it. I guess people make mistakes. That’s why they are people. I also understand that the owners of this blog started looking for a publisher. Don’t worry, it will not be me.

The departure of that publisher must have been a shock. I went through the stats on the blogger page and saw (if the numbers are correct) that he posted 591 articles, that’s quite a bit.

On the second place comes Barry Adams with 29 posts (hi Barry, we’ve met online, remember?).

Third ranks Roy Huiskes (congrats Roy) with 22 posts. 

All the other guest bloggers did less than 20 posts. That’s cool, we all have things to do. 

What surprised me quite a bit is that yesterday I saw two blog posts from people saying “Goodbye Searchcowboys”. It seemed to be their first posts, again, if the stats on the page I just mentioned are right of course. Maybe you posted more, guys?

Anyway, the bottom-line is that the former publisher was responsible for over 90% of the posts. That’s a lot.

Now, I will not go into details here about who has made what mistake, whether there are new bloggers, as I read, that “spam” or not, etc.

Media in transition

What I do find strange is that the people that have been granted access to this blog, as guests, all of a sudden post “Goodbye” posts while I really have to look hard to find something valuable they have written recently (in fact I don’t find any other recent posts at all, but, again, are the stats I see right?).

I guess the people who own this blog have made mistakes as well. I don’t know. What I do know, however, is that the fact that they tolerate posts that downright destroy the reputation of this blog in a difficult time, makes them extremely tolerant.

When I have someone nagging about all the things that go wrong, I send them away until they come back with a solution. Then I reward them. That’s called management. 

When you are invited to guest blog you either say “yes” or “no”. However, when the host (since you’re a guest) is in trouble you don’t use your access to destroy him. 

And as I said before, in life you don’t close the door forever. You never know in what circumstances you meet someone again, later.

To Barry (I don’t "know" the others): you wrote a great post there. And I’m sure you worked your ass off with 29 posts but is there really no one who writes for this blog that could try to contact the owner or even knows who he is?

Was the former publisher really the only one that knew the owners? I suppose that, in that case, it would have been normal that he introduced his team (since he ran the show) to the owners to assure a decent transition? So I suppose that has happened? I mean, you don't want your CV to mention that, as a publisher, you didn't do that? So I suppose that all guest bloggers have been properly guided through the transition process? That's management for dummies.

Before you start spitting your – probably destructive - comments, one more thing: guest blogging and blogging is about respect. I don’t see the respect here. I never ever knew a group blog where the "bloggers" openly destroyed the brand. That's the most horrible thing you can do and is really social media and reputation management for dummies.

Now, fire away, I'm used to it since the day I put my first post here (and that was after the publisher left). Maybe I'll start blogging more again here, despite the lack of time.

Update: just received a DM from Mr. Roy Huiskes stating that the former publisher did a decent transition. I did not say he didn't. I just wondered. Now that Mr. Huiskes was so kind to clear this up for me (and this is not meant to be ironic because Mr. Huiskes seems to be a gentleman) the only question that seems left is why there are no posts since the publisher left. Or am I making the same mistake again and have all the bloggers who deleted their posts after that transition continued to blog. What a puzzle. The only point I made was that destroying the reputation of a brand while having access to the core of that brand, in this case its blogging system, is simply not done.


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