Social media monitoring, keywords and link building
The biggest element to having your website found is using the proper keywords. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors. One of them is social media monitoring.
Social media is becoming more important in search overall and starts defining how content is found, based on social interaction. It's an evolution we will see grow over the coming years.
Back to search and social media monitoring. The process for using SEO keywords through social media monitoring is simple.
Create clouds of theme words, which will help you identify the most commonly used words.
Author Tag clouds will show you a general overview of what keywords other people have selected. These words are their content tag words. These were selected to draw from the search engines. They are true indicators of your search topic.
Social media monitoring and link building
Social media monitoring tools can assist you in meeting two objectives of link building. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.
This link building strategy is much more effective than going about the paid linking strategy.
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