Social media monitoring, keywords and link building

Fri 9 April 2010 11:16, J-P De Clerck

The biggest element to having your website found is using the proper keywords. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors. One of them is social media monitoring.

Social media is becoming more important in search overall and starts defining how content is found, based on social interaction. It's an evolution we will see grow over the coming years.

Back to search and social media monitoring. The process for using SEO keywords through social media monitoring is simple.

Conduct searches for terms that correlate with your industry; search your competitors and the brands that you offer.

Create clouds of theme words, which will help you identify the most commonly used words.

Author Tag clouds will show you a general overview of what keywords other people have selected. These words are their content tag words. These were selected to draw from the search engines. They are true indicators of your search topic.

The word clouds is essential here. Clouds are connected with industry used terms. This gives you the data for what people are searching for in relation to your industry.

With this information, you can describe your products using keywords to attract that audience.

Social media monitoring and link building

Social media monitoring tools can assist you in meeting two objectives of link building. Major search engines want to see a wide array of link topics in your websites yet people want to see links that are relevant for them.

Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration.

This link building strategy is much more effective than going about the paid linking strategy.


Comments (1)


  • You need to properly analyze the keywords on which your competitors is targeting.Then links it to the SEO sompany that you want.

    Do 29 apr 2010, 02:55


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