Search engine marketing: let’s broaden our horizon
As search engine marketers we are specialized, besides in SEM as such, in traffic building, writing effective text ads, conversion and even web analytics. Lately, I have been talking to several SEM companies and there is no denying: most of them are repositioning themselves. They become ‘conversion agencies’ and sometimes even go much further.
The impact of social media has a lot to do with these shifts. Just as we are talking about long-tail keywords, social media marketers are talking, besides community and branding, about search, traffic and conversion.
The long-tail effects of article marketing are huge. And so are the effects of social bookmarking and many other forms of social media marketing.
Twitter, at least for now, has an important impact for brands regarding search.
Content marketing, article marketing, blogs, putting guest posts on other blogs and social bookmarking are, besides all their community and branding aspects, enormous sources of incoming links from high-ranked web sites.
As we all know, incoming links from relevant web sites with a high traffic rank are important in SEM.
When I see what social media marketing experts are doing from a traffic, link building and SEM perspective, I say it’s time that we, the search engine marketers start embracing social media and broaden our horizon.
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