Social Media appears in 7% Universal results

Fri 20 November 2009 09:01, Editors

A research performed by 360i shows that search and social media are getting more united every day. Social media results are showing up in the results more and more, which makes the use of social media also more important.

Some of the results include:

Universal Search result composed 8% of all natural search results
57% of the results for non-branded keywords showcased universal search types
Social Media results appeared for 7% of all natural search results analyzed for both the brand and non-brand keywords measured
77% of YouTube, Twitter and Facebook listings that appeared on Google for brand searches were controlled by a party other than the marketer

Read the entire report:

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