A research performed by 360i shows that search and social media are getting more united every day. Social media results are showing up in the results more and more, which makes the use of social media also more important.
Some of the results include:
Universal Search result composed 8% of all natural search results
57% of the results for non-branded keywords showcased universal search types
Social Media results appeared for 7% of all natural search results analyzed for both the brand and non-brand keywords measured
77% of YouTube, Twitter and Facebook listings that appeared on Google for brand searches were controlled by a party other than the marketer
Tonight at 8PM in Europe (7PM in the UK) there is a new Searchcowboys radioshow. This week Bas and Roy will be joined by no other than Jim Sterne. Sterne is one of the...... read more
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Analytics used to be simple: count the clicks and you know how you're site is doing. Those days are long gone. These days analytics is way more than that. Thats why people like Avinash Kaushik are very welcome in the industry.
Next week Kaushik is one of the keynote speakers at SES London. The writer of the book "Web Analytics 2.0" will open SES. Kaushik also 'hosts' Webanalytics TV in which he and Nick Mihailovski answer questions on Analytics. A must see if you are interested in Analytics. ... read more
In Cooperation with Econsultancy the Search Engine Marketing Professional Organization (SEMPO) has started a survey to find out the economy's effect on year-to-year on...... read more
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