More brands on social media, but keeping quiet
Research in the Netherlands shows the number of brands on social media is growing. The Social Media Monitor, a research performed twice a year, found that 35 out of the top 100 brands is using social media. This is an increase of over 100% since the last measurement six months ago. The brands however are not doing very much on the social media platforms. They are there, but not doing anything, most probably because they don't know what to do.
The most used social network is Twitter, 2 thirds of the main brands own a Twitter-account. Second is the Dutch social network Hyves followed by Netlog, Facebook, Linkedin and blogs. Social Embassy, the organization performing the research also noticed an interesting phenomenon that brands sometimes are present on social media, but fail to show that they are the ones who have set up the social media page. The brands now mostly use social media for campaigning purposes, which results in social media pages who are updated during the campaign but then left for dead after the campaign has ended.  Finally Social Embassy set up a list ranking the top 100 brands on their social activity. Bol.com, a dutch book selling site does best, followed by Rabobank, ANWB and Radio538. Ford and the national lottery (Staatsloterij) are the worst performing brands in the top 100. They also made a list of brands who were not moving on social media. There some surprising names like KLM, Ikea and L'Oreal show up. CommentSo, how does this Googlebot actu...Tue 20 Jul 2010, Dennis Sievers 5 comments Rolf Broer, who works at Onetomarket, just released a very interesting article about Googlebot and its crawling capabilities. Rolf created several tests for the so called superior bot of Google to see how it reacts on particular setups of links and pages. Biggest takeaway is that you can use a Google sitemap to boost the crawlrate. But there is more...
Google's statement about the fact that you shouldn't use more than 100 links per page doesn't make it. The test showed that Google will craw...... read more
The three SEO timelines and rank...0 comments  In a new slideshare presentation HubSpot presents some stats from the 'Inbound marketing' report it published earlier this year but the slideshare also contains intere...... read more
Our Daily Search Pic(k): Bas say...Fri 12 Feb 2010, Editors 5 comments 
Like this Pic? Twitter it!. Full version on Flickr.
Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter...... read more
Internet Explorer 6: to support,...Tue 9 Feb 2010, Dennis Sievers 1 comment  As we all probably know by now, Google is about to kick Microsoft’s Internet Explorer 6 to the curbs. Following a whole bunch of other companies, Google’s ...... read more
Related tweets
|
Last Comments
Bloggers
Latest Videos
  Columns
Tagcloudimages maps a4uexpo sea apple europe search engine ads yahoo twitter microsoft russia smx street view analytics social media searchcowboys research google tools search engine strategies interview bing tools matt cutts sem realtime adwords google maps ppc blog mobile search engines blogger privacy streetview search event spain london seoMost Commented
AgendaMost Read
|
    Search
My BlogLogBlogroll |
© 2010 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.
All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap
