Matt McGowan offers Searchcowboys readers discount at SES
In two weeks time Search Engine Strategies London will kick off. Off course Searchcowboys will be present. Heading up to the event we will be giving special attention to the SES. In our special event channel you can find articles, posts, videos and other related content around SES London 2009.
Today we have a special SEO Roadshow with a focus on the Search Engine Strategies: an interview with Matt McGowan. We talked to Matt and gave him so much questions to answer he got 'ice on his fingers' answering them by mail. Therefore you will get not one, but two posts dedicated to Matt and the SES. First one today, second one tomorrow.
In this interview Matt talks about a variety of subjects. Matt discusses the differences between search in Europe and the US, talks about the economic downfall and off course sheds his light on SES London. And finally he gives readers of Searchcowboys a discount for SES London and a beer!
Could you tell our readers who do not yet know you what you do and what your background is?
What do you think are the major differences in search in Europe compared to the US?
Will the economic downfall have any effect on search marketing? What kind of effect?
The economy will most definitely have an impact on the Search Industry. First, we will see less consumption which will likely lead to less search traffic with commercial intent. Then, we will see less money flowing from the advertisers to the agencies (this has already begun) which will mean less PPC and SEO spending. As I told Business Week last week however, I do believe more and more advertisers will be looking for proof that their spend is driving revenue and because of that search (and digital for that matter) will continue to get increased percentages of the overall marketing mix. The job will then be for the agencies and advertisers to find good sites to spend it on.
This month SES London opens its doors. What are your expectations?
100% Awesomeness! No seriously, for those who are looking to start, improve or master their search marketing skills this is the place to be. No other UK event offers what SES London has to offer – more than a thousand attendees to network with, a handful of carefully selected SEO and PPC companies looking to showcase their mostly new offerings to the market and about 100 expert search practitioners who are looking to share the strategies, tips and tricks that work best when looking to grow your footprint online!
You have quite an impressive lineup this year. Was it difficult to get the speakers you wanted?
What are the main topics of this year's event?
What's your opinion on Searchcowboys?
Have any last minute news you want to share with us?
Be sure to read the second part of the interview tomorrow right here on Searchcowboys!
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12 June 2013 / 13 June 2013