Lisa Ditlefsen: "Nothing that's worth having comes easy"

Wed 19 November 2008 08:30, Bas van den Beld

For the first time in the SEO Roadshow series we have a video interview. And for the first time in the series we are interviewing a woman: Lisa Ditlefsen.

We talked to Lisa during SMX London where she talked about European Search Marketing Challenges.

She talked with a lot of passion about search and the role women play in search, her own role as Head of Search for Baseonesearch and her view on Search in Europe.

Lisa Ditlefsen is born in Norway, but has been working in England for 10 years and is Head of Search at Baseonesearch. Lisa is a frequent speaker at conferences like SMX. She is also the founder of SEO Chicks, a weblog about Women and Search.

Some quotes from Lisa:

"A lot of women might work in SEO but are not that outspoken"
"It doesn't take that much to just think about it"
"Search marketing should always be about conversion rather than just ranking and traffic"
"People are already looking for your product, all you have to do is be there"
"Enough of the secretive SEO"
"The more I educated the client the more likely they are to do more"
"Nothing that's worth having comes easy"

Enjoy the interview!

<A bloggers view on search in Eur...

Google Maps now available in Por...>

Comments (3)

- Rebecca Scott
Fantastic interview!!

I know how hard it is for women to break through into this industry and I thnk that Lisa has proved that passion for search counts for alot. Either you get it or you don't, male or female you cannot blag your way into the know.

I saw Lisa speak at SMX on European Search and she made some very valid points, particularly where translation is concerned. Getting to know your audience has never been more significant!!

Look forward to more video interviews!!

Wo 19 nov 2008, 12:09
- CJ
- [website]
"A lot of women might work in SEO but are not that outspoken"

Reminds me of Karen Sparck-Jones who said:

"Computing is much too important to be left to men".

Thanks for the interview, I liked it.

Vr 21 nov 2008, 20:52
- aukseo
- [website]
A good watch indeed!

Do 27 nov 2008, 02:05

Comment

9 tips to write effective Search...

Tue 2 Mar 2010, Editors

0 comments

Search Engine Advertising (SEA) or Pay per Click (PPC) advertising is one of the most popular forms of online advertising. I guess everyone visiting this blog knows that. Still, for many businesses writing a good search engine ad for Google AdWords and ‘the others’ is less obvious than it seems. So in this post I’d like to share some tips for writing effective text ads for search engine advertising. It’s a challenge to write an ad in of 95 char...... read more

New Tools in Raven SEO Toolbox

Mon 22 Feb 2010, Evert Veldhuijzen

3 comments

Raven SEO toolbox is one of the few tools I use on a daily basis. For three weeks Raven announced a partnership with Majestic SEO and now they already released two new...... read more

Google's Personalized Search: is...

Mon 22 Feb 2010, Barry Adams

1 comment

Google's Personalized Search: is it real?

Back in December of last year Google announced it would be rolling out its Personalized Search feature to all its users. Searchcowboys has written before about the p...... read more

SES Day 2 Session 2 - Digital As...

Wed 17 Feb 2010, Louis Venter

0 comments

The second session of day 2 covered digital asset optimisation. It’s often difficult to establish value of the digital assets and establish how they tie into the ROI matrix. It was a great session with some expert speakers. Anne Kennedy – how to supercharge your organic results It’s really important to speak the IT and business language as DAO is a very broad term, ensure they know it’s about media files on your site. DAO is the practise of optimising all your conten...... read more