Lisa Ditlefsen: "Nothing that's worth having comes easy"

Wed 19 November 2008 08:30, Bas van den Beld

Lisa Ditlefsen: "Nothing that's worth having comes easy"

For the first time in the SEO Roadshow series we have a video interview. And for the first time in the series we are interviewing a woman: Lisa Ditlefsen.

We talked to Lisa during SMX London where she talked about European Search Marketing Challenges.

She talked with a lot of passion about search and the role women play in search, her own role as Head of Search for Baseonesearch and her view on Search in Europe.

Lisa Ditlefsen is born in Norway, but has been working in England for 10 years and is Head of Search at Baseonesearch. Lisa is a frequent speaker at conferences like SMX. She is also the founder of SEO Chicks, a weblog about Women and Search.

Some quotes from Lisa:

"A lot of women might work in SEO but are not that outspoken"
"It doesn't take that much to just think about it"
"Search marketing should always be about conversion rather than just ranking and traffic"
"People are already looking for your product, all you have to do is be there"
"Enough of the secretive SEO"
"The more I educated the client the more likely they are to do more"
"Nothing that's worth having comes easy"

Enjoy the interview!

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