Lisa Ditlefsen: "Nothing that's worth having comes easy"

Wed 19 November 2008 08:30, Bas van den Beld

For the first time in the SEO Roadshow series we have a video interview. And for the first time in the series we are interviewing a woman: Lisa Ditlefsen.

We talked to Lisa during SMX London where she talked about European Search Marketing Challenges.

She talked with a lot of passion about search and the role women play in search, her own role as Head of Search for Baseonesearch and her view on Search in Europe.

Lisa Ditlefsen is born in Norway, but has been working in England for 10 years and is Head of Search at Baseonesearch. Lisa is a frequent speaker at conferences like SMX. She is also the founder of SEO Chicks, a weblog about Women and Search.

Some quotes from Lisa:

"A lot of women might work in SEO but are not that outspoken"
"It doesn't take that much to just think about it"
"Search marketing should always be about conversion rather than just ranking and traffic"
"People are already looking for your product, all you have to do is be there"
"Enough of the secretive SEO"
"The more I educated the client the more likely they are to do more"
"Nothing that's worth having comes easy"

Enjoy the interview!

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Comments (3)

- Rebecca Scott
Fantastic interview!!

I know how hard it is for women to break through into this industry and I thnk that Lisa has proved that passion for search counts for alot. Either you get it or you don't, male or female you cannot blag your way into the know.

I saw Lisa speak at SMX on European Search and she made some very valid points, particularly where translation is concerned. Getting to know your audience has never been more significant!!

Look forward to more video interviews!!

Wed 19 Nov 2008, 12:09
- CJ
- [website]
"A lot of women might work in SEO but are not that outspoken"

Reminds me of Karen Sparck-Jones who said:

"Computing is much too important to be left to men".

Thanks for the interview, I liked it.

Fri 21 Nov 2008, 20:52
- aukseo
- [website]
A good watch indeed!

Thu 27 Nov 2008, 02:05

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