Lisa Ditlefsen: "Nothing that's worth having comes easy"
We talked to Lisa during SMX London where she talked about European Search Marketing Challenges.
She talked with a lot of passion about search and the role women play in search, her own role as Head of Search for Baseonesearch and her view on Search in Europe.
Lisa Ditlefsen is born in Norway, but has been working in England for 10 years and is Head of Search at Baseonesearch. Lisa is a frequent speaker at conferences like SMX. She is also the founder of SEO Chicks, a weblog about Women and Search.
Some quotes from Lisa:
"A lot of women might work in SEO but are not that outspoken"
Enjoy the interview!
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