Kaushik: 'Analytics is a 3 year old baby'
Kaushik is the writer of the book 'Web Analytics: An Hour A Day'. According to his linkedin page Kaushik helps “Fortune 100 companies make the most of their analytics strategies”.
In his job as a 'Analytics Evangelist' at Google he travels around the world, spreading his 'story' to everyone who wants to hear it. Off course Google Analytics plays a big part in what he has to say.
Some quotes from the interview:
About the difference between paid and free analytictools: “The job of the free guys is to make the life of the paid guys harder.”
About choosing the right marketing channel: “Search is dominant without exception”
About the choice of outsourcing: “If you don’t know anything: start with a consultant, start with somebody you trust”
About the changes analytics is going through: “Analytics is a baby, it’s a 3-year old.”
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