Kaushik: 'Analytics is a 3 year old baby' Third up in the series of SEO Roadshow interviews is Avinash Kuashik. Joost got to talk to him at the 'Webanalytics congres' in Hollland this July. You can listen to the podcast here. Kaushik is the writer of the book 'Web Analytics: An Hour A Day'. According to his linkedin page Kaushik helps “Fortune 100 companies make the most of their analytics strategies”. In his job as a 'Analytics Evangelist' at Google he travels around the world, spreading his 'story' to everyone who wants to hear it. Off course Google Analytics plays a big part in what he has to say. The interview done by Joost is the third in a series Kaushik did that day. Ton Wesseling and Eduard also did their interviews which you can hear at their own blogs.  Some quotes from the interview: About the difference between paid and free analytictools: “The job of the free guys is to make the life of the paid guys harder.” About choosing the right marketing channel: “Search is dominant without exception” About the choice of outsourcing: “If you don’t know anything: start with a consultant, start with somebody you trust” About the changes analytics is going through: “Analytics is a baby, it’s a 3-year old.”  CommentTonight on webmasterradio.fm Sea...0 comments  Tonight at 8PM in Europe (7PM in the UK) there is a new Searchcowboys radioshow. This week Bas and Roy will be joined by no other than Jim Sterne. Sterne is one of the...... read more
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Web Analytics TV With Avinash Ka...0 comments Analytics used to be simple: count the clicks and you know how you're site is doing. Those days are long gone. These days analytics is way more than that. Thats why people like Avinash Kaushik are very welcome in the industry.
Next week Kaushik is one of the keynote speakers at SES London. The writer of the book "Web Analytics 2.0" will open SES. Kaushik also 'hosts' Webanalytics TV in which he and Nick Mihailovski answer questions on Analytics. A must see if you are interested in Analytics. ... read more
SEMPO launches State of the Mark...0 comments  In Cooperation with Econsultancy the Search Engine Marketing Professional Organization (SEMPO) has started a survey to find out the economy's effect on year-to-year on...... read more
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