Kaushik: 'Analytics is a 3 year old baby'
Kaushik is the writer of the book 'Web Analytics: An Hour A Day'. According to his linkedin page Kaushik helps “Fortune 100 companies make the most of their analytics strategies”.
In his job as a 'Analytics Evangelist' at Google he travels around the world, spreading his 'story' to everyone who wants to hear it. Off course Google Analytics plays a big part in what he has to say.
Some quotes from the interview:
About the difference between paid and free analytictools: “The job of the free guys is to make the life of the paid guys harder.”
About choosing the right marketing channel: “Search is dominant without exception”
About the choice of outsourcing: “If you don’t know anything: start with a consultant, start with somebody you trust”
About the changes analytics is going through: “Analytics is a baby, it’s a 3-year old.”
Tagcloudgoogle maps adwords china website advertising mobile iphone business realtime streetview bing yandex smx facebook google tools russia sem viral google search sea images event spain ses news social media street view baidu ppc social yahoo youtube blog seo marketing microsoft video linkbuilding london