SEO Concerns When Migrating Your Site It's one thing that goes wrong more than often, a site gets renewed or migrated and when they're done they forgot that they had to do SEO. Barry Adams adressed this problem in his post "SEO Concerns When Migrating Your Site". A must read and well worth a spot in the top 10 of 2009. SEO Concerns When Migrating Your Site Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website's rankings in search engines negatively. Facing a huge site update project myself, I recently spent some time doing research on how to prepare for a big site update and ensure your high rankings stay high. I wanted to share my findings with you here on SearchCowboys. 
An article from Jennifer Osborne on SearchEnginePeople.com added several considerations:
Denver SEO adds the following point:
Of course we can't skip Google's own recommendations:
And here are a few other tips I came across on various sites and blogs:
After this research I feel well-equipped to handle the SEO aspect of my own site migration project. If you have any further tips or ideas, please leave them in the comments. Once my migration project is done I'll write an evaluation here on SearchCowboys to let you know how it went and what we learned from it. CommentReal Search Cowboys in Belgium1 comment  Today is the third time I have heard concrete stories of false & misleading pitches from a particular web agency in Belgium. The company promises prospects first p...... read more
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Comments (4)
This can be a very frustrating thing to go through. Especially if things don't bounce back. It is important to keep an eye on everything after you make the changes for sometime.
Di 19 mei 2009, 17:47
Quite useful, thanks.
One interesting thing, specially for redesign changes: make an effort to mantain you on-site SEO optimization the same way it was before (h1 tags, titles, keywords..).
Vr 22 mei 2009, 14:47
I've done a pretty big migration, mainly swapping from asp to asp.net and re-constructed all URLs to be more SE friendly. The main thing I did was redirects, buckets and buckets of 301 redirects with the old pages pointing to the most relevant new pages. Text book stuff maybe but the site lost I think about 10% search traffic for a week then was better than ever! :)
Vr 22 mei 2009, 17:40
Nice article thanks!
Last time i did a big migration the site dissapeared from google for a couple of days..
Zo 27 dec 2009, 10:28