Got a shop? Optimize your opening times!

Wed 15 April 2009 14:06, Bas van den Beld

If you have a shop it would be a smart move to optimize your webpage on which you place your opening times.

Robin Goad at Hitwise found 'opening hours' to be one of the main topics which saw a big increase in volume. He then looked at the year-year on year growth of supermarket-related store opening times terms. Turns out as to be expected around Christmas and Eastern volumes are highest.

"UK Internet users searched for 12,100 distinct terms containing the phrase ‘opening times’, 7,200 containing ‘opening hours’ and 500 containing ‘store locator’." Goad writes on the Hitwise blog. Most popular are those in which the store name is included.

Got a shop? Optimize your opening times!

Goad concludes that ‘opening times’ related searches are a missed opportunity for retailers and affiliates. A third of peoples searching for ‘good Friday opening times’ didn't click on a SERP-link which indicates they didn't find what they are looking for.

Openingstijden_hitwise

When taking a look at Google Trends and Google Insights the findings of Hitwise are confirmed. There is a relatively high percentage of users searching for opening times in Europe. Shops however aren't opmitized for it at all.

A search on some of the major shops in several European countries returned surprisingly bad results for the 'main brands'.

We took a test in the Netherlands. The search term "Openingstijden 'brandname'" gave back terrible results for four of the bigger 'brands' in Holland:
HEMA: not in first ten results
Albert Heijn: not in first ten results
V&D: not in first ten results
Blokker: not in first ten results

Even with a name of a city included the websites didn't show up in the results. This when the average searchvolume in a small country like Holland for "openingstijden" (openinghours in Dutch) is almost 675.000 a month.

Conclusion: start optimizing your opening hours pages!


  • Comments (1)
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  • All the more reason to do some local search optimization and get your business listed!

    Wo 15 apr 2009, 19:58

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