Got a shop? Optimize your opening times!If you have a shop it would be a smart move to optimize your webpage on which you place your opening times.  Goad concludes that ‘opening times’ related searches are a missed opportunity for retailers and affiliates. A third of peoples searching for ‘good Friday opening times’ didn't click on a SERP-link which indicates they didn't find what they are looking for.  When taking a look at Google Trends and Google Insights the findings of Hitwise are confirmed. There is a relatively high percentage of users searching for opening times in Europe. Shops however aren't opmitized for it at all. A search on some of the major shops in several European countries returned surprisingly bad results for the 'main brands'. We took a test in the Netherlands. The search term "Openingstijden 'brandname'" gave back terrible results for four of the bigger 'brands' in Holland: HEMA: not in first ten results Albert Heijn: not in first ten results V&D: not in first ten results Blokker: not in first ten results Even with a name of a city included the websites didn't show up in the results. This when the average searchvolume in a small country like Holland for "openingstijden" (openinghours in Dutch) is almost 675.000 a month. Conclusion: start optimizing your opening hours pages! CommentResearch: Public Holiday Makes P...0 comments  International Labour Day is celebrated annually on May 1st (yesterday). In several countries, International Labour Day is usually put as a public holiday to celebrate ...... read more
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Comments (1)
All the more reason to do some local search optimization and get your business listed!
Wo 15 apr 2009, 19:58