Got a shop? Optimize your opening times!
If you have a shop it would be a smart move to optimize your webpage on which you place your opening times.
Goad concludes that ‘opening times’ related searches are a missed opportunity for retailers and affiliates. A third of peoples searching for ‘good Friday opening times’ didn't click on a SERP-link which indicates they didn't find what they are looking for.
When taking a look at Google Trends and Google Insights the findings of Hitwise are confirmed. There is a relatively high percentage of users searching for opening times in Europe. Shops however aren't opmitized for it at all.
A search on some of the major shops in several European countries returned surprisingly bad results for the 'main brands'.
We took a test in the Netherlands. The search term "Openingstijden 'brandname'" gave back terrible results for four of the bigger 'brands' in Holland:
HEMA: not in first ten results
Albert Heijn: not in first ten results
V&D: not in first ten results
Blokker: not in first ten results
Even with a name of a city included the websites didn't show up in the results. This when the average searchvolume in a small country like Holland for "openingstijden" (openinghours in Dutch) is almost 675.000 a month.
Conclusion: start optimizing your opening hours pages!
Tagcloudimages yahoo blogger search engine strategies google earth browser google sem russia video advertising google maps news adwords interview social maps tools google tools yandex viral internet website searchcowboys search europe street view ses spain funny matt cutts iphone london apple search engine microsoft marketing seo ppc linkbuilding