Growing use of Long Tail keywords

Thu 26 February 2009 17:05, Barry Adams

Growing use of Long Tail keywords

A new report (PDF) from Hitwise shows that the amount of words users type in the search box is growing slowly but steadily. Users seem to realize that longer keywords lead to better, more specific results. This is good news for search engine professionals that target long-tail keywords.

The study from Hitwise shows a steady rise in the percentage of American users that types 3 or more words into the search box. It would be interesting to see comparative numbers for European internet users, preferably specified by country.

The study also shows that Google's marketshare in the US is growing, with Live Search as the main victim of Google's rise in popularity. Google now owns 72% of the search market, with Yahoo trailing at a significant distance with around 17%. Live Search is down to a bit over 5%, compared to a marketshare of nearly 7% a year ago.

Google seems to head towards a global monopoly in English-speaking languages, and in some internationally-oriented countries (such as the Netherlands) that monopoly is already firmly in place.

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