A bloggers view on search in Europe: Dennis Sievers
[Editor]Last week we announced Dennis Sievers as one of the new bloggers at Searchcowboys. Dennis is a loyal Searchcowboysfan and is an SEO specialist from the Netherlands. He works for Gladior as a product manager, the same function he has at Indenty. Dennis also has his own company, Webiteers, so he keeps himself pretty busy.
Dennis responded to our question to write a post about Search in Europe with an extensive post below. We asked our blogger what their thoughts ree, how do they see the future of Search in Europe and what is the difference between US and Europe. Dennis gives his view and refers to other Searchcowboysbloggers as well. It’s well worth the read!
Dennis Sievers' view on Search in Europe
Thank you for reading my first post at Search Cowboys. I hope you enjoy reading what I have to offer, and that you consider my future posts to be a welcoming source of information. All new cowboys are asked to start with an introduction post about their view on European search. Since a lot has been written about the complexity of the European market, I would like to take you all back to the beginning, when search was still like ‘a first tooth peaking through the gum line’ for most of the European organisations. From that moment on, I’ll go through some strategies and algorithmic changes, to end up with the current situation in the land of search.
Search Engine Marketing
By the way , the clients didn't bother either. As long as they had top positions in search engines and got visitors, they were happy. They didn't really know anything about SEO or SEM. They heard SEO was great, and that everybody should do it before it was too late. The train was leaving and they'd better get on board. And so they did.
Google changing their strategy
So, Google changed their strategy. Not only did they focus more on the algorithm and detection of spam (tactics like described above), they also started developing other services and applications to attract and bind more users to their network. Next to that, they also bought companies to further extend their online reach. We all know Google Video, Gmail, Google Maps, Google Earth, Google News, Google Reader, Google Sketch, YouTube etc. You can view the whole list here. Google's income went sky-high with a growing list of advertisers and a rising amount of ad-spenditure. And it is still growing.
Google and their search algorithm
We need to make sure websites are search engine friendly. We have to deal with language issues, quality and uniqueness of content, relevant backlink profiles, the influence of localisation, universal search, personalized search, and the new kid on the block, social media. Say what? You have 52 domains for your website? Oh, 52 domains only for the Dutch part of the website. There are 143 more left for the whole bilingual website? And you did not 301 redirect those yet? Oh, you don't know how to? No problem, we will fix it for you!
Search in Europe
Search in Europe is evolving, and the financial crisis is speeding things up!
So, to sum up, search in Europe will finally become really mature when more clients start to realize its about the revenue you make, not the number of top positions, hits, visitors, pageviews or bouncerates, but the amount of money your websites brings in. ROI and Accountability are key the next few years, no matter what country you operate in.
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12 June 2013 / 13 June 2013