The double value of a first place in Google’s search results
A study carried out by Chitika Research points out that the “value” of a first place ranking in Google’s organic search results is worth more than twice as much as a second place ranking.
Doing this, the company found that 34.35% of all incoming Google traffic came from links that had the first place ranking in the search results.
You can find the entire table with the top 20 and the percentages of traffic which they generated below.
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