The double value of a first place in Google’s search results A study carried out by Chitika Research points out that the “value” of a first place ranking in Google’s organic search results is worth more than twice as much as a second place ranking. Doing this, the company found that 34.35% of all incoming Google traffic came from links that had the first place ranking in the search results.  You can find the entire table with the top 20 and the percentages of traffic which they generated below.
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Comments (4)
Intersting research. Some remarks: branded keywors even get more ctr or traffci share for a first place. I assume de data is for branded and non brandedn keywords combined. So the summed ctr is over-estimated for non-branded and under-estimated for branded keywords. Dont trust researchers on there blue eyes!
Wed 26 May 2010, 23:44
@Keesjan I agree, branded keywords do have a much higher ctr, so it is possible that they mixed it up. I've calculated average traffic shares for position 1-3, 4-5, 5-10 in the past, for a whole lot of non branded keywords, and mostly got the same averages.
Thu 27 May 2010, 09:06
They did indeed mix branded and non branded keywords. They simply looked at all the Google traffic coming into their network and next broke down what percent was from what results location (I quote Daniel Ruby).
@Keesjan, I saw that you asked it on their site already :) If you want more details I can ask them but I'm afraid there are no more details. They also can't compare with paid results as you can see in the comments on their blog post. Interested in results from you people if you have anny!
Thu 27 May 2010, 13:42
I have seen 45% click through rate on 1st position with one of my clients.
Wed 2 Jun 2010, 22:06