How to identify good keywords using social media monitoring
I guess I don’t have to explain the importance of finding good keywords in search engine marketing. If you want a website, blog or specific page to be found via search engines, content and keywords are, well, key. In most cases identifying keywords is a balancing act between what’s relevant for the Internet user, his search behaviour and obviously the activities and goals of the business that wants to be found online. However, why don’t you use social media monitoring to identify keywords?
Am I losing you a bit? Let me explain. What you want are keywords that pertain to your business and industry and attract relevant (because they use a specific keyword) visitors to pages that contain content that corresponds with these keywords and invites the visitor to perform a specific action.
Word clouds and tag clouds
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