How to identify good keywords using social media monitoring
I guess I don’t have to explain the importance of finding good keywords in search engine marketing. If you want a website, blog or specific page to be found via search engines, content and keywords are, well, key. In most cases identifying keywords is a balancing act between what’s relevant for the Internet user, his search behaviour and obviously the activities and goals of the business that wants to be found online. However, why don’t you use social media monitoring to identify keywords?
Am I losing you a bit? Let me explain. What you want are keywords that pertain to your business and industry and attract relevant (because they use a specific keyword) visitors to pages that contain content that corresponds with these keywords and invites the visitor to perform a specific action.
Word clouds and tag clouds
Any remarks or thoughts? Please comment below.
By the way, you can also DM me on Twitter if you have any remarks regarding this post or this blog and its evolution (more coming soon).
Tagcloudeurope news yandex ppc analytics event ses bing social media google earth linkbuilding privacy marketing china advertising funny mobile adwords video streetview search engines internet spain realtime searchcowboys gmail android apple matt cutts sem iphone google wave sea twitter baidu youtube research google tools russia microsoft