Bing it on: Why Bing on your mobile means an SEO shake-up

Fri 16 April 2010 11:45, Susie Hood

Jon, a Search Engine Optimisation Programmer at SEO Consult, gives his thoughts on Bing's latest moves to attract users and possible implications in search marketing...

There are some obvious reasons why people focus solely on Google when setting up their SEO campaign. Apart from them being a household name and occupying a massive market share, it’s also the important fact that optimising for Google very often (but by no means always) results in similar rankings in the two other major search engines – three birds, one SEO stone.

Why should you widen the focus to include Microsoft’s Bing?

Microsoft recently made an announcement about its Windows Phone 7 Series. This is a new mobile OS which has been designed to take over from Windows Mobile. It’s caught the imaginations of many people and has created a whirl of excitement on forums and on Twitter. Inevitably this buzz of anticipation is going to encourage a large number of people to go out and buy the brand new Windows 7 Phones.

Each Windows 7 Series phone is to be set up with a search button that will automatically link to Bing. Microsoft’s search engine will be used for all searches whether local to the phone or wider reaching on the web.

In addition to this, Bing will soon power the search function on Facebook, the leading social networking site which is now ranked as the second most popular site in the whole of the US. Apple are also rumoured to be deciding on whether to shelve Google and add Bing as the default search engine within the iPhone. Combining all of these factors suggest Bing is about to eat into Google’s market share meaning that optimising for Google alone may not be enough in the not too distant future.

As Windows Mobile is taken up by the masses and Facebook roll out the changes in their search, ensuring you’re up there in Bing results will start to be a major concern for SEOs everywhere.

<Social media monitoring, keyword...

5 Why Reasons Your SEO Campaign ...>

Comment

Baidu heatmap

Fri 20 Jan 2012, Kelly Ge

0 comments

There is nothing special about heatmap. You can easily find one and use it for your site, and many like it, for it is easy to get an idea on browsing behavior of visit...... read more

Baidu can index Weibo (Chinese T...

Fri 9 Dec 2011, Kelly Ge

0 comments

Be careful! Your comments on Weibo can be indexed and searched by others on Baidu. How can it happen? Baidu Open data makes it possible. I have introduced Baidu open d...... read more

Cooperation of Bing and Baidu --...

Thu 11 Aug 2011, Kelly Ge

1 comment

Cooperation of Bing and Baidu -- to kill Google?

Two months ago, news released that Bing and Baidu (Chinese biggest search engine) were going to form a strategic cooperation. Microsoft's Bing will provide English-l...... read more

Baidu index -- Baidu keyword ana...

Tue 19 Apr 2011, Kelly Ge

1 comment

Baidu index -- Baidu keyword analysis tool

Baidu index is used for keywords research and monitoring search trends in China. You can check the "media exposure" and "users concern" on certain keyword in the past ...... read more