Bing it on: Why Bing on your mobile means an SEO shake-up

Fri 16 April 2010 11:45, Susie Hood

Jon, a Search Engine Optimisation Programmer at SEO Consult, gives his thoughts on Bing's latest moves to attract users and possible implications in search marketing...

There are some obvious reasons why people focus solely on Google when setting up their SEO campaign. Apart from them being a household name and occupying a massive market share, it’s also the important fact that optimising for Google very often (but by no means always) results in similar rankings in the two other major search engines – three birds, one SEO stone.

Why should you widen the focus to include Microsoft’s Bing?

Microsoft recently made an announcement about its Windows Phone 7 Series.  This is a new mobile OS which has been designed to take over from Windows Mobile.  It’s caught the imaginations of many people and has created a whirl of excitement on forums and on Twitter.  Inevitably this buzz of anticipation is going to encourage a large number of people to go out and buy the brand new Windows 7 Phones.

Each Windows 7 Series phone is to be set up with a search button that will automatically link to Bing.  Microsoft’s search engine will be used for all searches whether local to the phone or wider reaching on the web.

In addition to this, Bing will soon power the search function on Facebook, the leading social networking site which is now ranked as the second most popular site in the whole of the US. Apple are also rumoured to be deciding on whether to shelve Google and add Bing as the default search engine within the iPhone. Combining all of these factors suggest Bing is about to eat into Google’s market share meaning that optimising for Google alone may not be enough in the not too distant future.

As Windows Mobile is taken up by the masses and Facebook roll out the changes in their search, ensuring you’re up there in Bing results will start to be a major concern for SEOs everywhere.


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