Bing it on: Why Bing on your mobile means an SEO shake-up
Jon, a Search Engine Optimisation Programmer at SEO Consult, gives his thoughts on Bing's latest moves to attract users and possible implications in search marketing...
There are some obvious reasons why people focus solely on Google when setting up their SEO campaign. Apart from them being a household name and occupying a massive market share, it’s also the important fact that optimising for Google very often (but by no means always) results in similar rankings in the two other major search engines – three birds, one SEO stone.
Why should you widen the focus to include Microsoft’s Bing?
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