Two effective but less often used traffic sources As an online marketer, it is essential to be able to think on your feet to avoid falling behind. In this incredibly competitive industry, uncreative solutions quickly end up growing saturated, and saturated markets become havens for spam, inflated pricing, and low quality traffic. There is a reason for the ever-frequent failure of PPC campaigns and SEO efforts: they are too popular and competitive for most online marketers. However, there are still some traffic assets out there that are both inexpensive (sometimes even free) and unsaturated. CommentGoogle+ Updates Announced0 comments  Google+ updates were another big topic at the annual Google I/O Conference. The updates have been in effect since Wednesday. In total 41 new features have been added t...... read more
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Comments (7)
Those two are the ones frequently used after optimizing for regular traffic sources (organic and ppc), can't help but think these are becoming saturated as well. More and more website optimize their images and use video (YouTube) to enrich their user experience.
For blogs and news site, social is becoming an important source for traffic. So tweet your news and interact with your followers. Although most (news) website are already using social, it's still unused by smaller niche sites (and those often have some nice scoops).
Wo 17 mrt 2010, 11:03
It's cheap traffic, but cheap traffics gets you cheap customers, if any...
Have you looked at their conversions based on last cookies?
Wo 17 mrt 2010, 11:12
I do not fully agree with Sander; I do think getting a good postion in images is possible with relatively little effort.
However, customers stemming from images or video are often not coming in on conversion-related terms. Income from images and video traffic sources is usually very low.
Wo 17 mrt 2010, 11:31
I agree with Sander that social media are becoming key in traffic. I'll talk more about social media optimization later. Roy, I agree a bit. Google Images has proven to be a good source of traffic for me, of course if the images are relevant for the message. And YouTube, well I can tell you that relevant videos related to your message, well made, teasing and engaging, can increase traffic beyond saturation. On top of that, YouTube, just like social bookmarking, is about engagement and community. So if you do it cheap, your traffic will be cheap. It does require committment and involvement but most of all imagination. But the channels: they are free. Cheap traffic does not get you cheap customers. PPC ads in social bookmarking sites are very cheap but they bring me extremely good customers because they put content in the spotlight, not ads as with Google AdWord.
Wo 17 mrt 2010, 11:52
It really depends on what you are selling... Maybe that should be included. We can get cheap traffic, but if you're looking for leads, you rather get Quality traffic and also a pretty huge amount of that.
Wo 17 mrt 2010, 11:59
@Derek Visser: I think you misunderstood my comment. What I'm saying is that more websites tend to optimize for images/video, making those traffic sources more saturated.
@Roy: agree, in most cases traffic from images/video pull down your conversion rate.
Wo 17 mrt 2010, 12:02
The quality of the traffic will depend on the type of content that you publish. For example, my girlfriend have a small business with birthdaycakes and cupcakes (www.cakecompany.nl). If I look at the GA data last month I had 243 visits via Google Images. Just beceause people are looking for cakes. And in this case an image is can be more powerful than an organic result.
Ma 22 mrt 2010, 11:57