The Hype and Hullabaloo of SEO To say that search engine optimizers work in a turbulent industry is a
bit of an understatement. Regarded as thieves and scammers by some, a
necessary evil by others, SEO is seen as a serious discipline by few
outside of the industry. I too have been guilty of this, for example on the topic of PageRank sculpting, which has since proven to be a bit of a non-issue. Comment10 site performance tips to impr...0 comments  We know that page load time is a ranking signal so it is
very important to achieve the best possible load times. Read on for 10
handy tips to improve your site per...... read more
Popularity in Search Leads to Ac...0 comments  It's practically common knowledge that India has one of the fastest growing economies today. The country’s SMB sector alone is worth over 100 million USD and is ...... read more
Business Case for Online Marketi...0 comments  When talking about online marketing in China, many have the doubt on the real effects. Will online marketing really bring you business from China? What is the ROI? Are...... read more
Why your site does not perform w...2 comments  More and more companies expand their business in China. To reach the Chinese targeting audience, a Chinese website is necessary. What they normally do is to make a cop...... read more
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Comments (5)
Isn't the issue simply that SEO, and by definition SEO-ers, is/are percieved as being a cheat, with those involved trying to second guess Google et al. To the casual user of the interwebs, this just means that "honest" results are being manipulated. Rightly or wrongly the average user believes that the web is "true", and in that, G becomes some bastion of righteousness. To then be seen to trying to beat the system is clearly going to be self defeating.
Many SEO-ers are guilty of thinking solely in terms of getting front page, raising profile and the like. They don't think of what they want when they pop on to G and look for something. The most relevant results are, by definition, the best. By trying to twist one's content and increase links etc, the focus strays from just being any good.
Do 14 jan 2010, 14:31
Good post, Barry. I do believe that transparency is a major issue and still an ongoing discussion between advertisers, web agencies, and Search Engine Marketing companies.
The internet is becoming more and more open, professional, and performing faster. As a result, there is no place for black hat or old-school SEO techniques anymore. And the Search business can only benefit from it.
Oh yeah, there will always be plenty of hype and half-truths surrounding SEO. Just try to sort hype from reality.
Do 14 jan 2010, 15:42
That's the hurting fact - SEO has been treated badly as well to take advantage of search engine's incapacities which also made birth to Black Hat but still I do believe that SEO stays as part of how it not only creates instant promotion through the internet but it also lets the public experience how good information can easily be found in these environments. No other medium can give these fast results other than the search engines so it pays to value them.
Vr 15 jan 2010, 12:12
Thanks Barry for an interesting post.
One main reason SEO seems to have gained a bad reputation is because chancers and scammers convince clients that they can perform miracles and get a website to the top of page one in a couple of days. Over time I think that more and more people will realise that there is no magic formula and SEO will be recognised for what it is
Rifki
Vr 15 jan 2010, 16:27
Thanks all for your comments. I agree that the bad reputation of the SEO industry is due to a number of factors - unrealistic promises, black hat methods, public perception of 'genuine' results, as well as the industry's tendency to embrace hype over substance.
I think we're all in agreement that what SEO needs is more honesty, clarify and, as Nik states, transparency.
Vr 15 jan 2010, 16:53