Cowboys looking forward: 2010 predictions (3)

Thu 31 December 2009 11:00, Roy Huiskes

Cowboys looking forward: 2010 predictions (3)

2009 is almost over. We have been looking back (through for example our top ten of 2009) and, like many others, we also look forward. In three posts, divided over three days, searchcowboys writers will predict 2010.

What will be hot and what will be not? Can we expect a growth of Bing? Will Google fall down? The cowboys will tell you. In this second post Dennis Sievers, Martijn Beijk and Sam Murray give us their views on 2010.

Dennis Sievers

The biggest search trend in 2009 was and still is accountability. How much is one investing in search, and what does he or she get for all of that pennies. This trend is still very strong and will become even more hot in 2010. Especially because of some new laws coming up here in Europe, and visitors of websites need to approve that a cookie is being set on their computer.

Next to that, personalization will be taken to a next level, and not only by the search engines, but also by its users. Search engines will bring users more and more tailor made results, based on their behavior. On the other hand, users will go and search via verticals more and more. Especially product-search via non-search-engine-routes is taking a flight next year.

Tweet Dennis' prediction

Martijn Beijk

I believe the search engines will use more aggregated data, microformats, RDFa and start using the buildstones of the semantic web that are available or start developing their own buildstones for the semantic web. The connected data that the semantic web will be able to provide is of great interest to the search engines. I also believe that the new HTML5 will have huge impact on semantics. Expect even more, and especially more relevant video results.

Tweet Martijn's prediction

Sam Murray

I would expect Google to further enhance their understanding of user intent which they have struggled to do previously, and to progress in their understanding of the relationship between words, such as synonyms. As Matt Cutts mentioned recently Google is always on the lookout for new kinds of data such as searching email, book and calendar search so this would help them achieve that. Additionally, they already have Google Squared which is an example of them actively trying to achieve a greater understanding of user intent, and what they expect from search queries.  It may happen where they begin to recognise whether the intent of a search query is transactional or informational and they can alter the SERPs to reflect a user’s needs.
How can I not comment on the Google Caffeine update? I think the roll out in the New Year could also see site speed metrics potentially beginning to affect how Google perceives the website in terms of ranking potential and authority.  This will be something that will need to be considered in the future as ultimately, Google wants to return faster results to users so why would they want to rank and give preference to websites which take an age to load?

Tweet about Sam's prediction here

Missed the others? Check out Lisa Myers, Eduard Blacqueire, Evert Veldhuijzen and Peter Young here! And look here for Jon Myers, Roy Huiskes and Barry Adams!

  • Comments (1)
  • SEO
  • Tell-a-cowboy

Comments (1)


  • Bottega Veneta applied this specific product to the Nero Mineral Galuchat Knot clutch i465. Supermodel Kate Moss in addition built your stingray handbag common while the girl ended up being witnessed through an Yves Saint Laurent The Sixieme stingray handbag.

    Di 22 jul 2014, 06:28


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Using Google search
  • Christoph Cemper interviewed by Bas van den Beld at SES Berlin
  • Interview with Mike Grehan about SES Berlin and more
  • Interview with the SES panel "Search around the World" by Bas van den Beld
  • Web search strategies in plain english
  • Microsoft Bing Search - Product Tour of
  • Searchcowboys interview: Mike Grehan at SES New York
  • Official launch of Searchcowboys!

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap