A bloggers view on search in Europe: Nina Baumann

Thu 13 November 2008 14:01, Nina Baumann

[Editor] Since Searchcowboys is just 'starting up' you might not know all our bloggers and what they stand for. We've asked our bloggers to write a post about their view on the European Search Market. What are their thoughts, how do they see the future of Search in Europe and what is the difference between US and Europe.

Today Nina Baumann introduces herself. Nina Baumann is an SEO and Link Building Consultant at Onetomarket. She advises about Link Building tactics for Onetomarket´s major clients like KLM, publishers like VNU and Wegener, online shops (Conrad) and Financial organizations like AEGON Bank. Before joining Onetomarket in July 2007 Nina worked for a big Dutch travel portal as Link Building specialist. She also advices for Onetomarket Germany to German companies about their Link Building and SEO strategies.

Next to writing the occasional blogpost for the Onetomarket blog in Dutch, she writes about Link Building on her personal Link Building blog Linkspiel and from now on also on Searchcowboys.

Netherlands and Germany; What’s the difference?

The goal of Searchcowboys is to let bloggers write posts about search in Europe. Different languages, different markets.

I made the choice to specialize in Link Building for the German and Dutch market.. That’s the main reason I also want to blog about those topics on Searchcowboys.

So why search? Search is very interesting to me since it changes fast, it is innovative and it needs a creative mind to do Link Building. In any case you have to use different tactics in different markets.

If you look at Germany and the Netherlands on first hand these countries look almost similar if you look at the mentality and culture.

In search though, there are a lot of differences. Dutch people are more international orientated than German people. The language area is smaller than in Germany, so the market is also smaller. German users do not surf as frequently as the Dutch people do. So probably the Dutch people are more advanced users than the German people.

One thing is the same in both countries: “Link-avarice”: the need for links. Nearly every webmaster already knows the strength and value of links. Some webmasters still have got the illusion though that they are giving away value if they link out. Others won’t link without receiving money, since they consider it to be advertising. Buying and selling links is in violation with the webmaster guidelines. So at Onetomarket we only focus on strategies that are conform the Google webmaster guidelines. Combined with the difference in tactics between Netherlands and Germany this makes my work just a little bit more interesting!

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