Site load speed to be a ranking factor - Google lends a hand

Thu 3 December 2009 15:15, Barry Adams

Site load speed to be a ranking factor - Google lends a hand

With a website's load speed likely to become a ranking factor for Google in 2010, webmasters will have to find ways to speed up their website so as to ensure they won't drop in SERP rankings.

Google is lending a helping hand - they've released a new feature in Webmaster Tools called Site Performance that shows you how fast your website loads and how it compares to the rest of the web. The tool also provides tips and advice to increase your site's speed.

Additionally Google has released a beta feature for Analytics that allows the GA tracking code to be loaded asynchronously, which also helps reduce the load time of your webpages.

All this is in addition to the site speed section on Google Code, where you can find many more tips & tricks to make sure your site loads as fast as possible. This isn't just important to protect your search engine rankings, it's also a vital part of conversion rate optimisation - users don't like to wait, and a slow site will lose customers.

  • Comments (4)
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Comments (4)


    • Barry Adams

    Addendum: Google has launched yet another tool to help speed up users' web experience: Google Public DNS -

    Do 3 dec 2009, 17:55

  • Whats the use, nowadays all have broadband high speed internet connection. So y google worried by speed?

    Vr 4 dec 2009, 12:44

    • Barry Adams

    @googleverse: a user's own connetion speed is largely irrelevant now when it comes to surfing the web. Wether you're on 2mbit or 20mbit, the user's own connection has ceased being the bottleneck.

    But the user's connection is just one small link in a very long and complicated chain that connects them to a website, and a lot of things can go wrong or be delayed along the way. Thus it's important for website owners to minimise the risks of slow load times by making sure their side of the chain is as optimal as possible.

    Za 5 dec 2009, 10:34


    Za 3 dec 2016, 11:40


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