Bigmouthmedia wins Europcar account

Sun 9 November 2008 20:50, Bas van den Beld

Bigmouthmedia wins Europcar account

Looking for a rental car? Try searching for it, you will have lots of choice. In for example Italy you will now find Hertz at the number one spot. If it's up to Bigmouthmedia in the future you will find Europcar on that spot.

Bigmouthmedia has been hired by Europcar to be their new searchmarketing firm. Managing Director of Bigmouthmedia Lyndsay Menzies was very excited to be signing the car-rental giant: "It's the kind of contract you can really get your teeth into and we're looking forward to meeting it head on."

Europcar knows it has to use search engine optimisation to be able to make a difference is this competing market. It stated "Search engine optimisation is an ever-changing area that requires a special blend of skill and experience."

Europcar won the account because of its "industry-leading status and unique multilingual capabilities". It therefore will be optimizing in six different countries: Germany, France, Italy, Spain, Belgium and Portugal.

Bigmouthmedia has got the biggest challenge ahead Portugal. Europcar cannot be found in the first ten resultst in that country. In the other countries Europcar already scores pretty well:

Italy: ranked 3rd, Hertz on number 1 spot

Germany: ranked 2nd, on number 1 spot

France: number 1 spot

Spain: number 5 spot, on number 1 spot

Belgium: number 2&6 spot in Dutch ( on number 1), number 1 spot in French

Portugal: not in first ten results, on number 1 spot

The challenge won't be ranking well in all the different languages, it will be converting in all differtent countries...


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