SMX session: SEO for Web 2.0 sites
The session on SEO for Web 2.0 sites at SMX London 2008 hosted 4 speakers. All of them had a different angle on looking at Web 2.0 sites.
Buggia sees two major problems for search engines on web2.0 sites:
- Search engines can’t read Ajax, Flash or Silverlight
The solutions he proposes:
To leverage your User Generated Content Critchow has some suggestions:
Often pages get removed for Google because of the user generated content. He gives an example of a website which was banned because of comment spam
As said, Dave’s message is “Keep control of your website”. Look at your website like a spider would. “Because you’re web2.0 doesn’t make you bullet proof.”
Dave also warns us for giving out Wordpress Themes since they can be dangerous. You have no control over it once its out there. The footer of the theme most of the time has a link to the website of the one who designed. But once you’ve given it away you don’t know where it will end up. For all you know a porn site is linking to you.
But then he turns us around by talking about Usabilityviews.com/ajaxsucks.html
Mikkel hands us some tips about using Ajax:
Then he returns to User Generated Content and why than can be great for SEO:
Tagcloudtwitter indonesia search advertising gmail business baidu bing ses website images google earth search engines streetview apple europe funny search engine searchcowboys sem google tools smx google wave news event social android realtime russia privacy google interview facebook a4uexpo spain marketing viral maps internet analytics