Meet the Engines – a4u Expo
Second session at a4u was one I was really looking forward to. With Yahoo! pulling out, Jon Myers managed to bring in Dave Naylor as a “Yahoo! Representative”.
The session was fairly broad as a lot of the attendees are finding their feet in search. I tried to pull out the most interesting bits.
Dan Cohen from MSN: Making the SEO Internal Sale
Prioritising is massively important, it’s also important to show continual progress.
Treat the crawler as an important user
Crawlers are users too. When planning any web work it’s very important to create architecture for crawlers and users. Enable http compression to improve transfer rate, a couple of milliseconds a page but for a large scale site it’s very important.
IIS 7.0 – Due to launch an SEO toolkit which would be great for Windows developer
Mathew Trewhalla from Google
10 – 25% of the web is new every time G indexes it.
It’s really important to make product naming strategies map to search phrase volume.
Test and measure everything, continually, check analytics daily to get more insights. 1% conversion = great than proportionate increase in sales.
Review your crawl rate, if a user takes more than 7 seconds to get a page the exit rate spikes, if a crawl rate exceeds 3 seconds then work on it. You may need an architecture upgrade.
Dave Naylor from “Yahoo”
Dave stood in as a last minute replacement for Yahoo! and demonstrated a “great” method to get clean links from Flickr. Disclaimer from Dave: “don’t blame me when Google R^& your ass on these…..”
Login to Flickr add a comment which will automatically nofollow : then click html and pull out the nofollow to get clean links ! And with a single stroke Flickr comments go through the roof.
Thus concluding the shortest ever career in Yahoo!
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12 June 2013 / 13 June 2013