Does PageRank sculpting work?
That should not be the question. We all know sculpting works. You want to make your most important pages more important and sculpting is the best way to do that. The question should be how you should and if no-follow is a good tool to do so. A summary of opinions at SMX East in New York.
While making your links no-follow links you tell search engines that those pages shouldn’t get any PageRank worth. No-follow started when blogs get bothered with spam comments which weren’t relevant to their pages. Most marketers saw no-follow also worked to start using it for PageRank sculpting. Did you use no-follow links? Then the value of your pages (PageRank) had been divided towards the pages that where followed so you where able to make them more important than no-followed pages. But then Google (Matt Cutts) stated that no-follow did'nt worked any more. Right now no-follow links do not get any value, and the original value would not be passed trough. What should you do to make use of PageRank sculpting?
Some cases has been done and different results had been showed. A certain website with an amount of 75% of no-follow links had been changed into follow links. After changing those links the site saw a enormous increase in visitor amounts and indexed pages. But it not always seems to work that way. Some tips..
You could think of implementing imaginary SEO levels. You can give your pages a certain weight of which you determine the amount of followed links on those pages. While no-follow does not work anymore you properly should think of decreasing the amount of links. But be aware that immediately removing no-follow links is wrong. It could result into a enormous drop in traffic. Google crawls a limited number of pages per site and no-follow can help control which pages receive PageRank. That’s why just removing no-follow links would not be a good option. Be carefull and analyze. You are warned!
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