What should marketing directors act on right now?
Many businesses have weathered the storm of the current recession and have started coming out the other side meaner, leaner and battle hardened. Changes have been made internally with financial directors demanding more accountability and ROI from marketing spend. This, in turn, has resulted in a budget shift from offline to online marketing. Search has blossomed as a key facet of online marketing and so have the prospects of any really good SEM Agency.
Let’s roll the clock forward a year (yes, I am being optimistic); the economic crisis ends and marketing budgets rise as recession turns to boom. How would these increased budgets be allocated?
Search worked well during the recession, so I would assume that it would continue to be high on the agenda for most marketing directors post-recession.
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