Is it Google’s fault you have a *&^*&^ marketing strategy?
Since the publication of the Guardian’s Foundem article, the “victims” of poor rankings have been sprouting forth about how Google negatively impacts their business. I have very little sympathy for a few reasons.
Do they really think they’re going to cut it?
Let’s face it, Foundem’s technology isn’t ground breaking, people have been using tech like that to fuel PPC arbitrage for years; the feeds exist for anyone to use. Google aims to make sure that type of site - poor quality content on a huge URL footprint - doesn’t rank well in the organic listings. Foundem’s PPC cost going from 5p to £5 is indicative of them being labelled in that somewhat dodgy bracket. Trying to convince the Adwords team that your site is worth it is a sure sign that you’re NEVER going to rank in organic.
They’ve also picked an incredibly competitive market to “compete” in. By the sounds of it, they are a company of 3 people. The main players are either PLCs or have a healthy level of VC to support them.
But hey, let’s blame Google for our lack of foresight and innovation, that’s a great idea.
Their marketing strategy is massively lopsided
As Ciaran Norris points out in the comments, relying on one traffic source is flawed when marketing a business. They haven’t even attempted to do the hard yards; probably because it’s a 3-man company.
As for the Guardian….
The Guardian’s reporting on the subject it is appalling, if they had approached a single good SEO agency to comment they would have discovered the story is really a storm in a teacup. At best the story is poor, at worst it’s a con to get some link love. I’m a big fan of the Guardian, with the technology page being my home page, but this one is miles off the mark.
Their suggestion that Google stifles innovation is misleading and groundless. Google values links and true innovation garners copious links from all forms of social media. The problem with Foundem is that it isn’t innovative. Is that Google’s problem? I think not.
Foundem blaming Google is like blaming the mainstream press for not covering your business when there is nothing that special to comment on.
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