Yet another search aggregator or more? Q&A with Leapfish
There must be hundreds, if not thousands of search aggregators around on the web. One is just using Google data, the other one is combining Google, Bing and Yahoo and a third will add real time search by integrating Twittersearch. Sometimes these aggregators are useful, sometimes useless.
A searchengine which appeared to be 'just another aggregator' is Leapfish. But this one seems a bit different, if only because it 'looks professional' (which most don't). But according to Leapfish' Ben Behrouzi Leapfish isn't just another one of the many aggregators. It was about time to do a Q&A with him to find out what is different about Leapfish.
Why another aggregator?
What are your future plans?
LeapFish intends to tackle search 2.0 over the next several years with innovations in data variety and availability, interface sophistication, real-time search, personalization and content interactivity producing a new customizable dashboard to the web. LeapFish 2.0, the latest release, will arrive this August and will offer users unprecedented access, command and interactivity with the web.
How do you see the 'war of the search engines' evolve with engines like Wolfram and Bing entering the market?
Wolfram is a content producer, Bing is an aggregator of data. Without integration, data like Wolfram Alpha’s will be lost in the information overload of the web. The web requires a new breed of search tools that integrate a variety of valuable data such as Wolfram Alpha’s and others into a single sophisticated search portal that in essence allows users to turn the information overload into readily and appropriately accessible data. Bing’s latest initiative will educate users precisely of that, but without continued integration of the variety of the web, Bing will be deemed as a more sophisticated version of search 1.0
Where is Bing in your results anyway?
Bing will be available with LeapFish 2.0 this summer.
Why do you think people would be switching from, for example, their regular "Google searches" to Leapfish?
Google has built a reputation of commanding precision access to a tops down organization of websites, which is extremely valuable. But is that everything everyone cares about in the world of web 2.0? The user interactivity demonstrated by the recent events in Iran and with the late Michael Jackson, the tremendous number of new portals including Wolfram Alpha, and the continued loss of accessibility due to the growing information overload is evidence that we need a more sophisticated gateway and interface to the web. We believe a growing number of searches will be answered more completely with LeapFish.
Tagcloudyoutube china search engine strategies london tools analytics blog iphone google wave gmail sea ppc video website spain images streetview google earth bing search engine russia realtime a4uexpo mobile matt cutts funny viral advertising yandex sem social media privacy event business search engines searchcowboys maps google tools search baidu