Ask.com becomes Germany's search engine no.2 by arbitrage
According to research firm Nielsen Netratings Ask.com has become the second search engine in Germany in the 1st Quarter of 2009. While Google with around 36 million unique users per month on average, reaches the top, Ask.com out competes it's competitors with 4.2 million users before rivals MSN (4 million unique users), Yahoo (2.5 million unique users) and AOL (1 , 7 million unique users).
"When we started in Germany back in 2006 and announced our goal to be the second biggest search engine, many were surprised. The fact that this goal is already achieved, therefore, pleases us even more," said Isabella Silberberg, director of Germany by Ask. com, about the result.
Fig. 1: A comparison between German Ask.com (de.ask.com) and the US version. The German version shows up to 10 sponsored results above the organic search results putting the normal results below the fold.
A look at the Sistrix toolbox, showing over 120000 keywords booked by ask.com (maybe it doesn't seem much to you, but remember those are only the ones that the toolbox finds!) and a search at Google Trends for websites reveal Ask's tactic. Under "also visited" you find the biggest German arbitrage projects.
Now don't get me wrong, there's nothing to say against buying traffic with Google Adwords. But I think that "unique users" obviously isn't the right metric for search engine top-lists. How about direct traffic?
Tagcloudyahoo adwords search engine social gmail funny search engines google twitter google earth realtime streetview research bing microsoft a4uexpo google wave europe ads spain smx video browser viral blog mobile ppc blogger google maps images android social media street view google tools sea interview event facebook business baidu