Universal & Blended Search - SES London 2009

Tue 17 February 2009 23:14, Philippe Schaillée

ses-london-2009-logo On this first day of Search Engine Strategies London 2009 some gurus from the industry tell us more about the most recent developments in the field of Universal or Blended Search.

Mike Grehan, Global KDM Officer at Acronym Media moderates this session, which demonstrates that the world of search and marketing has some profound changes ahead.

All our stories on Search Engine Strategies London:

Universal or Blended Search displays the search results with the addition of news, photo and video material.

Fellow blogger for Search Cowboys Lisa Ditlefsen, Director at Verve Search and founder of SEO Chicks tells us more about dominating the SERP's

31% of search engine users click the images
36% click the news items
B2B websites need to be more creative which requires extra time and effort
On SERP's without universal search the majority looks at the top 2 search results
the surrounding text of images is more important than the alt-tag and file name.
to track Universal Search visits in Google Analytics use a filter

Amanda Watlington of Searching for Profit has a clear opinion about the importance of SEO for large corporations

Amanda thinks Visibility Manager is a better title for an SEO specialist
SEO roadmaps must be developed and applied
SEO must have sponsorship at the highest level to accomplish results
build a plan of attack
the rules have changed but the expectations have not

Horst Hoepen, CEO of Search Metrics tells us that YouTube dominates the search results.

Ranking still matters - just different

Luisella Mazza, Search Quality Senior Analyst for Google “Search Quality" as Google insider gets all the attention of the public.

is your site ready for universal search?
activate the enhanced image search in Google webmaster tools
In Google Maps / local business add as much information as possible : menu - opening hours -coupons- videos - pictures
add a video sitemap and a media mRSS feed

<Measuring Success in a 2.0 World...

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Comment

SES Day 2 Session 2 - Digital As...

Wed 17 Feb 2010, Louis Venter

0 comments

The second session of day 2 covered digital asset optimisation. It’s often difficult to establish value of the digital assets and establish how they tie into the ROI matrix. It was a great session with some expert speakers. Anne Kennedy – how to supercharge your organic results It’s really important to speak the IT and business language as DAO is a very broad term, ensure they know it’s about media files on your site. DAO is the practise of optimising all your conten...... read more

The Hype and Hullabaloo of SEO

Thu 14 Jan 2010, Barry Adams

5 comments

To say that search engine optimizers work in a turbulent industry is a bit of an understatement. Regarded as thieves and scammers by some, a necessary evil by others...... read more

Google puts maps next to images

Mon 13 Jul 2009, Bas van den Beld

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Universal search is expanding its possibilities by the minute it seems. Google has now placed a Google Map result next to image results when searching for a particular...... read more

Universal Search: Is SEO As We k...

Mon 6 Jul 2009, Editors

3 comments

Universal Search: Is SEO As We know It Over? (Guestpost)

I first met Anne Kennedy in person at SES Amsterdam where she was the closing keynote speaker. But I could have met her on any other SES conference world wide, because...... read more

Related tweets

Thomas M. Schmitz 21/06/2009 05:36 uur
#seogamechangers @stuntdubl universal search (also Froogle, blog, News & other searches) Maps/local search - XML sitemaps - Geo-targeting
JamesDyson 18/06/2009 22:49 uur
tip for iPhone 3.0 users: when on the home screen, press the main menu button to activate universal search (search everything on ur iphone!)
Jim Kreinbrink, SEO 13/05/2009 23:14 uur
Universal search more important than ever! RT @seo_training: Google allows search-engine users additional control http://tinyurl.com/qh5ozm
Daron Babin 10/05/2009 19:08 uur
How To Use Video Search Marketing For Small Businesses: Search engines are pushing the universal search movement.. http://bit.ly/VEFQo
Evert Veldhuijzen 28/02/2009 06:42 uur
This is very interesting data from @sistrix about the percentage of universal search in German search results : http://tinyurl.com/bj2pq9
Eduard Blacquière 18/02/2009 19:09 uur
Research: Click-Through Rates for Universal Search (Blended search not always relevant) - http://cli.gs/vAbn8A
Searchcowboys 17/02/2009 23:47 uur
Search Cowboys: Universal Search : On this first day of Search Engine Strategies London 2009 some.. http://tinyurl.com/bk9mom
Mike Wilton 06/02/2009 21:43 uur
RT: @briancarter: Google's eye-tracking studies of real users using search (universal search!) http://bit.ly/4tbkDo
Dan London 06/02/2009 20:22 uur
RT @briancarter Google's eye-tracking studies of real users using search (universal search!) http://bit.ly/4tbkDo
Brian Carter 06/02/2009 20:15 uur
Google's eye-tracking studies of real users using search (universal search!) http://bit.ly/4tbkDo
Searchcowboys 16/01/2009 16:12 uur
Search Cowboys: How to track Universal Search traffic with Google Analytics: After reading the po.. http://tinyurl.com/8nepzg
Martin Assmann 08/01/2009 22:47 uur
Reading: New design for Google Universal Search? http://cli.gs/A5m1zt