Universal & Blended Search - SES London 2009

Tue 17 February 2009 23:14, Philippe Schaillée

ses-london-2009-logo On this first day of Search Engine Strategies London 2009 some gurus from the industry tell us more about the most recent developments in the field of Universal or Blended Search.

Mike Grehan, Global KDM Officer at Acronym Media moderates this session, which demonstrates that the world of search and marketing has some profound changes ahead.


All our stories on Search Engine Strategies London:

Universal or Blended Search displays the search results with the addition of news, photo and video material.

Fellow blogger for Search Cowboys Lisa Ditlefsen, Director at Verve Search and founder of SEO Chicks tells us more about dominating the SERP's

  • 31% of search engine users click the images
  • 36% click the news items
  • B2B websites need to be more creative which requires extra time and effort
  • On SERP's without universal search the majority looks at the top 2 search results
  • the surrounding text of images is more important than the alt-tag and file name.
  • to track Universal Search visits in Google Analytics use a filter

Amanda Watlington of Searching for Profit has a clear opinion about the importance of SEO for large corporations

  • Amanda thinks Visibility Manager is a better title for an SEO specialist
  • SEO roadmaps must be developed and applied
  • SEO must have sponsorship at the highest level to accomplish results
  • build a plan of attack
  • the rules have changed but the expectations have not

Horst Hoepen, CEO of Search Metrics tells us that YouTube dominates the search results.

Ranking  still matters - just different

Luisella Mazza, Search Quality Senior Analyst for Google “Search Quality" as Google insider gets all the attention of the public.

  • is your site ready for universal search?
  • activate the enhanced image search in Google webmaster tools
  • In Google Maps / local business add as much information as possible : menu - opening hours -coupons- videos - pictures
  • add a video sitemap and a media mRSS feed


  • Comments (3)
  • Search Engines
  • Tell-a-cowboy

Comments (3)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap