Universal & Blended Search - SES London 2009

Tue 17 February 2009 23:14, Philippe Schaillée

ses-london-2009-logo On this first day of Search Engine Strategies London 2009 some gurus from the industry tell us more about the most recent developments in the field of Universal or Blended Search.

Mike Grehan, Global KDM Officer at Acronym Media moderates this session, which demonstrates that the world of search and marketing has some profound changes ahead.

All our stories on Search Engine Strategies London:

Universal or Blended Search displays the search results with the addition of news, photo and video material.

Fellow blogger for Search Cowboys Lisa Ditlefsen, Director at Verve Search and founder of SEO Chicks tells us more about dominating the SERP's

31% of search engine users click the images
36% click the news items
B2B websites need to be more creative which requires extra time and effort
On SERP's without universal search the majority looks at the top 2 search results
the surrounding text of images is more important than the alt-tag and file name.
to track Universal Search visits in Google Analytics use a filter

Amanda Watlington of Searching for Profit has a clear opinion about the importance of SEO for large corporations

Amanda thinks Visibility Manager is a better title for an SEO specialist
SEO roadmaps must be developed and applied
SEO must have sponsorship at the highest level to accomplish results
build a plan of attack
the rules have changed but the expectations have not

Horst Hoepen, CEO of Search Metrics tells us that YouTube dominates the search results.

Ranking still matters - just different

Luisella Mazza, Search Quality Senior Analyst for Google “Search Quality" as Google insider gets all the attention of the public.

is your site ready for universal search?
activate the enhanced image search in Google webmaster tools
In Google Maps / local business add as much information as possible : menu - opening hours -coupons- videos - pictures
add a video sitemap and a media mRSS feed

<Measuring Success in a 2.0 World...

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