Online Search Behaviour in Portugal

Tue 10 February 2009 13:29, Nuno Hipólito

Online Search Behaviour in Portugal

The Portuguese now spend, in average, €220, everytime they buy something online. This is one of the conclusions of a recent study done by Google Portugal.

Done in the third semester of 2008 and with a total of 2.025 people envolved, this study is the first one done by Google Portugal and reveals data for this country that was previously unknown.

These were the most interesting conclusions:

  • 92% of the people inquired, searched for products online
  • 54% purchase offline after an online product search
  • 88% of those that search online, end up buying offline
  • 46% search offline and buy online

On average those who search online spend the most money (€220), and those who search online and buy offline spend only €192 in average. A "normal" search offline leads to an offline buy of only €94 in average.

According to Google Portugal's Country Manager, Paulo Barreto, this implies people are more rigorous during a recession period, spending more time doing their "homework" on the computer before spending their money.

This further proves the importance of a good online presence for any company - reinforces Barreto.


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