The BBC stops trying to be(at) Google
The BBC has been at it for more than four years already. But the time invested is now officially all a waste of time and money. The BBC has decided to stop trying to build the search engine that would beat Google.
The decision was made after the BBC Trust told the BBC to ‘reconsider’. The service was already removed from the homepage last year. Now its completely removed.
The BBC Trust ensures the high quality standards at the BBC. It acts as an independent body within the BBC. The Trust has got twelve members who were all appointed by the Queen of England.
The Trust feels the BBC search engine would only be a ‘poor imitation’ of the major search engines. The BBC will now focus again on improving its internal website search engine. It thinks that will service the British and international audience a lot better.
Seetha Kumar, a BBC online controller puts it like this: "You cannot help but come to the conclusion that BBC web search was not sufficiently different in quality or character from others like Google or MSN to justify the time and money spent maintaining it.”
Tagcloudlondon microsoft ses twitter searchcowboys social media website ppc facebook business matt cutts images linkbuilding funny search maps blog google tools ads video seo research iphone smx viral youtube privacy street view interview news china marketing blogger internet browser google wave russia sea search engine strategies tools