Looki searches in travel without ads?

Fri 9 January 2009 13:57, Editors

Looking for a holiday is still not the easiest thing on the web. There are millions of websites giving us information on travel and as many travel agencies trying to sell us the trip of a lifetime. Simply trying a search for “Holiday Spain” is not the way to go anymore. You can spend entire evenings on the web and still not find what you’re looking for.

Google is more and more the way to find the trip you want. No wonder there are sites trying to grab a piece of the action. One of them is the Dutch website Looki.nl. This ‘search engine’ gathered over 50 Dutch travel agencies in a Google custom search engine.

Because Looki doesn’t show results from websites telling you all about a holiday-country but not offering actual trips Looki could be useful. The website also filters out websites who just send you to another website for bookings.

Looki is one of the many sites using Google custom search. Surprisingly enough though, Looki doesn’t seem to have Google ads on the site. Maybe it’s because they’ve just started or maybe they don’t want ads there. If that’s so they don’t want to make any money which is strange for a website in the travel industry…

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Comments (2)

- Dennis Sievers
- [website]
Must say, i like the idea of a vertical search engine without all the noise from other verticals. But "Looki", come on ;-)

Fri 9 Jan 2009, 15:31
- Jorg Ruis
- [website]
Kudos for every new intention to make things better, but I am not really flabbergasted by it yet. Think that if you want to lure people away from Google you should do better then them, not a little better and still look like them. Ilse was once on it's way to succes with their vertical but that didn't succeed because of other reasons (mainly commercial decisions).

By the way; the logo is looking realy familiar to me. I now know why: http://images.google.nl/images?um=1&hl=nl&lr=lang_nl&safe=off&...

Wed 14 Jan 2009, 09:34

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