An Analysis of Google Search and Encrypted SearchGoogle has begun to encrypt its searches end of 2011 (October 2011). It first started on Google.com before expending to more Google properties and countries in May 2012.  But what does encrypted search mean?Actually if a user searches on Google, some informations about the search query can be collected by third parties such as web analytics tools. For instance, it helps webmarketers understand which search terms brought traffic to their website. By encrypting its search results pages, Google offers its users to “search more securely”. Nevertheless, only the signed-in users have the ssl version of Google Search. This is only users who have a Google account and are signed-in while surfing and searching on Google. What’s is the impact for Google Analytics?Since third parties can’t collect properly all the information from traffic coming from Google encrypted search, Google Analytics won’t be able to record from which keyword the visit from a visitor who searched on Google came from. Previously you were able to know all the keywords that generated traffic to your website. Today, traffic coming from Google Search encrypted has no information about the searched query. Google Analytics will now display (not provided) instead of the search query. Before:  After:  What’s the impact?We aggregated Google Analytics data and we came to a double digit impact. Early April 2012 (1-15), the average percentage of visits coming from the (not provided) queries was at 15,23%. The median was at 13,48%. In other words, one user out of ten is signed-in in Google and we won’t have his search queries info anymore. Nevertheless in terms of analysis it won’t have an important impact because we still have 85%+ of data available! CommentGoogle+ Updates Announced0 comments  Google+ updates were another big topic at the annual Google I/O Conference. The updates have been in effect since Wednesday. In total 41 new features have been added t...... read more
Will Google Announce Spotify Com...0 comments  Rumor has it Google will be debuting a subscription based music service at its annual developer conference, Google I/O, commencing today. The rumors intensified yester...... read more
Paid Subscriptions Now on YouTube0 comments  YouTube has just announced that it is launching a subscription based program where users can pay to access specific channels. The company said the purpose of this prog...... read more
Google Now Competes with Siri0 comments  Just this week, Google released its Google Now app for iPhones and iPads. According to the Huffington Post, with this app, the search giant is trying to upstage Apple&...... read more
|
Last Comments
EventsUpcoming event
Last event
Bloggers
Latest Videos
  Columns
Tagcloudadvertising seo china maps twitter spain smx indonesia youtube microsoft google news browser images android tools social media bing interview analytics search engine strategies google maps website privacy street view blogger a4uexpo social apple russia blog sea matt cutts viral london adwords facebook search funny iphoneMost Commented
AgendaMost Read
|
   Search |
© 2013 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.
All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap
Comments (1)
It's catastrophic thing this "not provided"... On my websites, "Not Provided" reaches up to 60% of all my search keywords... What we can do if all our users come from Google? What do you think about that Nicolas?
Do 9 aug 2012, 16:22