The Importance Of Viral Marketing

Fri 30 April 2010 13:13, Susie Hood

The Importance Of Viral Marketing

Simon, an SEO Programmer at SEO Consult, shares his thoughts on what we can learn from Apple and their marketing strategies.

Apple has been the forefront of technology news for a few months now with week upon week of new exciting news about all things Apple. Starting from the IPad, then to the new IPhone software, then the new MacBooks and whether they like it or not, the recently leaked next generation IPhone.

The timing of these news releases were done in such a way (intentionally or not) that there was never a lack of hype about an up and coming product from apple. We were allowed to speculate long enough to stay interested and then examine the final product and discuss our thoughts.

Even the leak of the new IPhone was timed perfectly for apple as it coincided with the release of multiple android products in the US and Europe. So while there was still other important and relevant news, Apple stayed in the limelight with its latest products being discussed.

What we can take from this in terms of search marketing is the importance of good quality products, be it content, blogs, press releases or announcements. Google tries to read news and blogs as we do, so they see the relevance and the quality to whatever you release. Drip-feeding interesting information over time can be a great online marketing technique because it just about allows time for the dust to settle before new fresh information comes out and keeps you at the forefront of people’s minds.

At the end of the day, comparisons like this may seem strange but the foundations of good SEO and good marketing are there. If you are a business and have a good product/service then why not shout about it. But do it the right way, a way which attracts attention and keeps that attention. There are only so many press releases and blogs you can do on the same or similar subject – so of course each thing you publish needs to have fresh information or a new angle.

People get excited about Apple’s news because they like the products – it’s that simple. Whatever scale you are on in relation to them, the principle remains the same. Your quality products or services are what people are after, and by carefully managing your news announcements, blogs or press releases, you can also build the buzz and market effectively.

  • Comments (5)
  • Search Engines
  • Tell-a-cowboy

Comments (5)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Using Google search
  • New iPad commercial
  • Christoph Cemper interviewed by Bas van den Beld at SES Berlin
  • Interview with Mike Grehan about SES Berlin and more
  • Interview with the SES panel "Search around the World" by Bas van den Beld
  • Web search strategies in plain english
  • Bing goes the internet
  • Bing Jingle contest on YouTube

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap